Trending: Tips for Keeping Buyer Personas Fresh

Does your company have the same goals, challenges, and position in the industry as it did several years ago? For many, the answer is most likely no. Your target could be going through continual changes as well. That’s why it’s important to keep a fresh perspective of who your audience is and what their buying habits are. Here are 3 tips to keeping buyer personas fresh so your strategy for reaching them can stay fresh too. Read all of the tips from CMI:

Need to get into the head of an IT buyer? Learn how IDG Tech Personas can arm your team with a consistent understanding of your buyers. Contact us today to learn more!

Looking for ways to keep your workouts fresh & exciting? Get some tips from HuffPo’s Healthy Living:


More From the Blog

There’s No Looking Back – The Future of Business is Digital
Digital Transformation, IT Decision-Maker
What Tech Buyers Value Most During Vendor Engagement
IT Buyers Journey, Marketing Tactics