IDG CMO Perspectives: Michelle Peluso, SVP & CMO, IBM

Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company’s first CMO, how her team uses optimization to help move the needle, using NPS to drive customer experience and the importance of real-time transparency.

Hear Michelle’s perspectives on:

  • What drew Michelle to become IBM’s first-ever CMO. (0:09)
  • The four priorities of IBM’s marketing department. (1:07)

  • How IBM is able to see an improvement of average ROI on their marketing spend. (1:47)

  • Using NPS to drive customer experience and how it can help you become a better marketer. (3:24)

  • Michelle’s advice to CMOs on leading their teams through an ever-changing environment. (4:27)

  • The importance of education and training for marketers. (5:05)
  • What every CMO should know about IBM. (5:58)



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