65% of decision-makers outside of IT influence tech spend

Some 65% of decision-makers outside of the IT department are helping determine their organisation’s need for technology, according to a new IDG report.

The report – which identifies this group as ‘tech-involved line of business (LOB) decision-makers’ – also found that 57% go as far as to select vendors for technology purchases.

Departments wielding critical influence over IT investments in this way are operations (28%), administration (19%), accounting and finance (16%), sales (11%), and marketing (8%)

Some 69% of ‘tech-involved LOB’ figures view IT as a source for solutions and 57% view it as a strategic partner, suggesting that marketers should target both for incremental effect.

Read the full article on B2B Marketing


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