IDG In The News
07/26/2016

Ad fraud on mobile the next battleground for publishers

As the media landscape shifts, publishers need to look deeper into ad fraud, according to IDG Communications CEO Michael Friedenberg. “I think the market on the desktop side is certainly there and being addressed, but I think that as more money and resources shift into mobile, those are the next two frontiers that are going to need to be tackled,” he said.

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