Agency Executive to Lead Social Media Programs at IDG Communications ; IDG Forms Strategic Marketing Services Group in US
FRAMINGHAM, Mass. – September 14, 2009 – A 15 year ad agency professional has joined IDG Communications as vice president of Client Services, a new position in the company. Deidra Bodkin (http://twitter.com/deidrabodkin[http://twitter.com/deidrabodkin]), who served as vice president/group media director, ZenithOptimedia, is responsible for developing social media programs for IDG’s marketing clients. At ZenithOptimedia in San Francisco, Bodkin’s primary client was Hewlett-Packard for which she led US media planning and buying across consumer, small-medium business, enterprise, and vertical audiences. In 2008, Bodkin’s team won Mediaweek’s Digital Media Plan of the Year for its work on behalf of HP.
For most of her career, Bodkin has held senior account management positions at Publicis & Hal Riney, EURO RSCG, and DDB where her clients included Dell.
Yorke Leads Strategic Marketing Services
Bodkin joins the newly renamed Strategic Marketing Services (SMS) group, formerly known as IDG Corporate Sales, led by Matthew Yorke (http://twitter.com/matt_yorke[http://twitter.com/matt_yorke]) who has been promoted from senior vice president to president. “The hiring of Deidra and her extensive agency experience underscores the importance of both services and products for our technology clients,” said Yorke. “SMS offers a broad range of services including custom media and IDG Amplify social advertising that are not traditional ad programs.” Yorke has held sales and management positions at IDG in both the UK and in the US. He serves on the board of BPA.
Charles Lee has been promoted to senior vice president of Strategic Programs and Custom Solutions at SMS. He was a vice president in IDG Corporate Sales. “Charles has played a major role in the substantial revenue growth in Corporate Sales over the past several years. This year about one-third of the revenue in the group has come from custom, services oriented programs,” said Yorke. One such program for AMD (www.accelerateresults.com[http://www.accelerateresults.com]) has earned a Best of the Web award from Media Industry Newsletter (Min).
About International Data Group (IDG)
International Data Group (www.idg.com[http://www.idg.com]) is the world's leading technology media, events, and research company. IDG’s online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers in 85 countries. IDG's media brands include CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG’s lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, Storage Networking World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends.