Best B2B Integrated Ad Campaign – Verizon Wirless’ Infotorial Program

Since 1997, the Web Marketing Association has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. MRM//McCann partnered with IDG Enterprise to create a consistent presence on its relevant publications. The goal was to effectively reach business and technology decision makers in order to showcase the thought leadership of Verizon Wireless as an innovative business technology solutions provider.


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