‘CIO Debate’ Innovation Series, Comprehensive, Multi-National Thought Leadership Campaign by Avaya and CIO

Basking Ridge, NJ & Framingham, Mass. – November 10, 2010Avaya, a global leader in enterprise communications systems, software and services, has joined with CIO to showcase technology executives on topics of industry interest in a multi-media marketing program. The CIO Debate series began this month, and will continue through March 2011.

The October debut episode of CIO Debate is titled “Innovating for Value and Growth.” It features video interviews with Stuart Kippelman, vice president and chief information officer of Covanta Energy and Vince Kellen, chief information officer of University of Kentucky, and examines topics including measuring innovation and developing technology business cases. This month, “Business Collaboration” will be the featured topic, as examined by Larry Bonfante, chief information officer for the US Tennis Association & US Open and Sam Coursen, chief information officer of Freescale Semiconductor.

The CIO Debate video series is part of a custom, multi-media site titled “The Premier Thought Leadership Forum for Today‟s Global IT Executives,” sponsored by Avaya. In addition to the interviews, there are research findings from „State of the CIO Report, 2010,‟ a study conducted by CIO, as well as a podcast on the role of CIOs in innovation based on research among members of the CIO Executive Council. The website also includes an Avaya Resource Center and an area to comment and share information via social networks such as Facebook, Twitter, and Digg

Comprehensive Marketing to IT Professionals
CIO, and sister brand Computerworld, in conjunction with Avaya, have organized executive dinners that began last summer and continue into this fall across a dozen cities in the US. The initial dinners provided content for a co-branded white paper produced by the IDG Enterprise Custom Solutions group and syndicated to and

“As an industry leader in video collaboration, it makes great business sense for Avaya to join CIO, Computerworld, and the IDG TechNetwork to bring thought leaders across the industry and compelling technology content together in such an interactive, multimedia forum,” said Laura Misdom, director, global brand management, Avaya.

The CIO Debate series and Forum website are being promoted across,,,, and in the US with ads and IDG Amplify® social marketing.

Global Media Campaign
In addition, Avaya kicked off an online media program in the US, Australia, Brazil, Canada, China, Germany, Mexico, and United Kingdom last July. “CIO’s relationship with IT executives allows us to develop high value content to educate and engage our audience of senior IT decision-makers,” explained Michael Friedenberg, president & CEO, IDG Enterprise. “This interactive program with Avaya provides a unique CIO perspective that will be shared with an expanded IT audience across the IDG Enterprise sites.”

About Avaya
Avaya is a global leader in enterprise communications systems. The company provides unified communications, contact centers, data solutions, and related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service and competitiveness. For more information please visit

About International Data Group (IDG)
International Data Group (IDG) is the world’s leading technology media, events and research company. IDG‟s media brands – including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, PC World and TechWorld – reach an audience of more than 200 million technology buyers in 90 countries.

Online, IDG‟s network features more than 450 Web sites spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 400 independent Web sites in an ad network complementary to IDG‟s media brands. IDG is also a leading producer of more than 700 technology-related events, including Macworld 2011, E3 Expo and IDC Directions.

IDG‟s marketing services include lead generation with IDG Connect, custom publishing, social Web marketing with IDG Amplify ads and IDG Social Scout analysis and program development, and IDG Market Fusion research and content optimization.

IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events in IT, telecommunications, and consumer technology markets. Over 1,000 IDC analysts in more than 110 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at

IDG Amplify is a registered trademark of International Data Group. All product and company names are trademarks of their respective companies.


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