CIO Pakistan Honored for Work in Promoting Industry

Karachi, Pakistan – Jan. 4, 2010 – The Pakistan Software Houses Association (P@SHA) recognized CIO Pakistan at its annual industry awards ceremony with an award for Best IT Industry Promotion.

Published by IDG partner Rasala Publications, CIO Pakistan has been an active participant in the local IT sector since its launch, producing issues of CIO, CSO, CEO and CMO; numerous weekly video programs on its WebStudio site; as well as various events, including its own awards program and industry roundtable discussions. There are active CIO Pakistan groups on Facebook and LinkedIn, and the company has worked closely with P@SHA and other industry associations on a number of initiatives in the local market. It was CIO Pakistan’s solid reputation for producing successful events that led P@SHA to ask the company to produce the sixth edition of its P@SHA ICT Awards program in October.

“With the global recession, P@SHA felt that it needed to do something significant to help recreate the excitement about the good work that is being done in our local IT industry,” said CIO Pakistan Editor-in-Chief Rabia Garib. “We entered the picture as the content producers and event planners for this awards program, and it wasn’t until the day before the event that we learned that we were being honored as well.”

CIO Pakistan used both its WebStudio and the publication itself to publicize the event, resulting in a record number of nominations and attendees at the red carpet affair held at the Karachi Sheraton.

While P@SHA was approaching the sponsors, Garib and her team worked with the association to ensure maximum value to the sponsors. “We handled everything from developing and helping maintain the P@SHA ICT Awards Web site until the awards, engaging sponsors in interviews and discussions through the WebStudio, and helping to build excitement,” Garib said.

“Despite being a tumultuous time, the CIO brand continues to make headway in identifying people and companies that are making a difference,” Garib said. “We managed to convince P@SHA to introduce two new awards this year – The Best CIO for both the public and private sectors – which helped to move the IT industry association closer to the business community and the audience of CIO magazine itself.”

In what Garib said was a huge validation of the impact the CIO brand has had in the local market in just over a year, she noted that the publication’s first cover featured a story on the head of MIS at a local hospital that was working hard to become the country’s first truly paperless hospital. “In August, I was sitting at a conference where this same gentleman was speaking,” Garib said. “Only now his title was CIO of Indus Hospital. CIO may have only been publishing in Pakistan for a year, but the return and response continues to be fantastic,” she said.

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