CMO Magazine Infiltrates the Executive Suite to Unveil Innovation & Insights in Anniversary Issue
FRAMINGHAM, MA – September 1, 2005 – This month, IDG's CMO magazine, the award-winning resource for chief marketing officers, celebrates its first- anniversary and reflects on the year ahead in marketing with a special innovation-themed issue.
"It seems fitting to commemorate a year of publishing by focusing on innovation and reflection," says Rob O'Regan, editor in chief of CMO magazine. "In the past year, CMO established itself as an ally in the boardroom by becoming a strategic resource for senior marketing executives."
The September issue spotlights innovation by drilling deep into the minds of marketing's most celebrated and creative executives to discover inventive solutions to daunting challenges. The cover story, Inside the Box, charts a course through human behavior with consumer products giant Procter & Gamble to illustrate why a better understanding of how the customer uses a product is more important than why they use a product in the first place. A second feature, More Power, More Peril, announces new results from the quarterly CMO RealityCheck(TM) survey, detailing forward-looking spending and strategy priorities for the nation's senior marketing executives over the next 12 months.
Exclusive Cover Story: Inside the Box
A pioneer of market research in the 1920's, Procter & Gamble is now reinventing the discipline. Instead of finding out what products consumers use, the company has embarked on a journey to discover how consumers use them. And it is literally a journey. CMO senior writer Constantine von Hoffman reports on how Procter & Gamble's marketing group, led by global marketing officer Jim Stengel and his team of 3,500 marketers, is fanning out to the places where consumers live and work to observe their behavior, from China to the Czech Republic. Their objective: To find ideas for new products, new uses for existing products and new ways to build relationships with consumers. "I don't think there is a model anymore, I think there's an approach," says Stengel. "That approach has to be predicated upon what the consumer is actually doing, not what advertisers are used to her doing. We have to find a way that fits into her life in a way that she accepts. That is where marketing is going."
More Power, More Peril
In More Power, More Peril, Editor in Chief O'Regan reflects on the status of the marketing suite in corporate America, pointing out that with increased power comes increased responsibility, and noting that senior marketing executives should be careful what they wish for. This special report from CMO magazine highlights important and fresh findings from the June 2005 CMO RealityCheck survey.
* Top ten barriers to success (#1: lack of time for strategic thinking and planning)
* Top five marketing challenges (#1: new competition)
* Top ten priorities for year ahead (#1: drive revenue growth)
* Top five methods for measuring performance (#1: customer satisfaction)
* Top ten marketing metrics (#1: customer satisfaction)
For the latest results from the June 2005 CMO RealityCheck survey, please visit http://www.cmomagazine.com/read/090105/power_peril.html.
Launched in 2004, CMO magazine, its companion website (http://www.cmomagazine.com) and the CMO Perspectives conference provide chief marketing officers (CMOs) with high-level, strategic information to better manage and integrate the marketing profession's diverse portfolio of disciplines. In today's ultra-competitive, real-time marketing economy, the magazine offers its executive readership a mix of practitioner-focused features, horizon thinking, useful tools and practical advice. Through CMO magazine, 25,000 CMOs and other marketing executives gain a better understanding of the role information technology plays in managing customer relationships, increasing market share, and measuring and justifying return on investment. The magazine, its online resource, and the conference cater exclusively to the unique needs of executive marketers in medium- to large- size organizations, across all industries. CMO magazine and CMOmagazine.com are produced by International Data Group's award-winning business unit: CXO Media Inc.
About CXO Media Inc.
CXO Media Inc. produces award-winning media properties and executive programs for corporate officers who use technology to thrive and prosper in this new era of business, including CIO, CMO, CSO magazines and websites, Darwinmag.com and two executive communities: the CIO Executive Council and the CSO Executive Council. CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology- specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at https://www.idg.com.
# # #