Computer and Video Game Industry Takes Center Stage at 2010 E3 Expo; ESA Announces 2011 E3 Expo Dates

LOS ANGELES, CA. – June 17, 2010 – The Entertainment Software Association (ESA) today closed the 2010 Electronic Entertainment Expo (E3 Expo) and announced that the 2011 E3 Expo will take place from June 7-9, 2011 at the Los Angeles Convention Center. The 2010 E3 Expo featured approximately 300 exhibitors and 45,600 attendees from 90 countries.

"E3 Expo is the global stage for the interactive entertainment industry, and the 2010 show was reflective of our innovation, growth and vitality," said Michael D. Gallagher, president and CEO of the ESA, the trade association that represents U.S. computer and video game publishers and owns the E3 Expo. "We are thrilled by the positive news generated by this year's show, and we are looking forward to building on this great momentum for 2011."

"This year's E3 Expo has again delivered above our expectations," said Graham Hopper, executive vice president and general manager, Disney Interactive Studios. "With retail participation up 20%, strong international media attendance, partnered with a dynamic show floor environment, E3 Expo has affirmed its status as the cornerstone event for our global video game business."

"The E3 Expo remains the must attend event for everything interactive entertainment," noted Jesse Divnich, vice president, Electronic Entertainment Design and Research. "Every year the entire international gaming community keeps a close watch of the yearly E3 Expo, as the games, technologies, and events unveiled act as a catalyst for the industry for the rest of the year. In 2010, the ESA and E3 Expo event did not disappoint as the yearly event exceeded the expectations in every way imaginable."

About E3 Expo

E3 Expo, produced by IDG World Expo, is the world's premiere trade show for computer and video games and related products. The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. For more information, please visit www.E3expo.com [http://www.E3expo.com] or www.theESA.com [http://www.theESA.com].

About the ESA

The Entertainment Software Association is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the Electronic Entertainment Expo (E3 Expo), business and consumer research, federal and state government relations, First Amendment and intellectual property protection efforts. For more information, please visit www.theESA.com [http://www.theESA.com].

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