Computerworld Expands Marketing Department; Promotes Matt Duffy to VP of Marketing; Adds Sr. Marketing Specialist Position
FRAMINGHAM, MA – JANUARY 12, 2006 – Matt Sweeney, president, publisher and CEO of IDG's Computerworld ( www.computerworld.com ) the "Voice of IT management," has announced the promotion of Matt Duffy to vice president of marketing and the appointment of Tara Sellazzo as a senior marketing specialist.
In his newly created role as vice president of marketing, Duffy will continue to oversee all corporate marketing for Computerworld's print, online and events product lines. In addition, he will now join the core group of executives as a member of Computerworld's Executive Committee.
"Computerworld's recent success across its print, online, and events media platforms has been fueled in no small way by the great marketing programs developed by Matt and his team," said Sweeney. "As we look for increased growth at Computerworld in all of these areas, we'll be expanding our marketing resources."
Since joining Computerworld in 1997, Duffy has held several positions including manager of research (1999-2000), senior online account executive (2000-2001), and manager of online sales and business development (2001-2003). Most recently, he served as director of marketing (2003-2005), where he oversaw all product lines at Computerworld, including the print publication, Web site, and all conferences and custom events. He holds an MBA from F.W. Olin Graduate School of Business at Babson College and a BA in English Literature from Trinity College.
Tara Sellazzo has joined Computerworld as a senior marketing specialist reporting to Duffy. In this role, she will be responsible for the development of strategic marketing campaigns, branding initiatives, direct mail promotions, and creating sales materials. She has over 9 years experience in campaign development and corporate branding for companies such as TJX Companies, BJ's Wholesale Club, TABASCO and Kraft Foods.
Prior to joining Computerworld, Tara worked at CXO Media where she played a key role in developing marketing initiatives for CMO magazine. Tara received her degree in Marketing from The University of Massachusetts in Amherst, MA.
Computerworld, the "Voice of IT Management," is the most trusted source for the critical information needs of senior IT management. Computerworld's integrated offerings form the U.S.-based hub of the world's largest (58-edition) global IT media network through its weekly publication, Computerworld.com Web site, focused conference series and custom research. In the past five years alone, Computerworld has won more than 100 print and online awards for editorial and design excellence, surpassing its direct competition by an order of magnitude. Recognition includes the 2004 Magazine of the Year Award from the American Society of Business Publication Editors and a Jesse H. Neal Award for "Best News Coverage." In print since 1967, Computerworld is the source for information technology management, with a guaranteed rate base of 180,050, a total print audience of 1,138,000 (IntelliQuest CIMS 2004 Business Influencer Study) and an online audience of over 1.1 million unique monthly visitors (DoubleClick).
Computerworld is a business unit of International Data Group (IDG), the world's leading technology media, research and events company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World and PC World. The company features the largest network of technology-specific Web sites, with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo(R), Macworld Conference & Expo, DEMO(R) and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com .