Computerworld’s 3rd Annual Mobile & Wireless World Conference Extends Call for Presentations Deadline

FRAMINGHAM, MA – January 20, 2005 – IDG's Computerworld, the "Voice of IT Management," today extended to February 14, 2005, the formal call for presentations deadline for its third annual Mobile & Wireless World (M&WW) conference, to be held June 13-15, 2005, at the Hyatt Regency at Gainey Ranch in Scottsdale, Ariz. Building on the success of M&WW 2004, which successfully drew end-user attendees with average company revenue of $3.3 billion, M&WW is designed to help senior IT management in end-user organizations, create, implement, and refine their enterprise wireless strategies. To submit a presentation proposal, visit

Throughout the four-day, content-rich conference, attendees from major IT end-user organizations will learn about the latest user successes and challenges, products, tools and services available in the mobile and wireless arena. Enterprise users of mobile and wireless technology, as well as industry experts, vendors and solutions providers, are encouraged to submit presentation proposals relevant to the following mandatory content areas:

— Top-down planning for enterprise wireless infrastructure – Aligning wireless-enabled applications requirements and user requirements; Supporting mobile device management platforms, software, processes, and applications; Assessing mobile device functionality/lifespan; Updating software and managing version control; Managing to a "single image" in a heterogeneous device environment; Securing the wireless enterprise

— Building and defending the business case – Changing business processes to exploit mobile and wireless technologies; Managing costs and their control

— Adapting desktop applications to handhelds – Managing and supporting mobile office applications; Managing enterprise e-mail applications given the proliferation of wireless email devices; Validating that wireless applications are compatible with end-user devices before application roll-out

— Using broadband wireless ISPs as an inexpensive "last mile" alternative – Wi-Max, is there a business case and does it fit into the enterprise network puzzle; Update on Wi-Max services, pricing and performance

— RFID – What is the value proposition; The Wal-Mart and DoD requirements; RFID in the supply chain today, how it works, and what it does

— Cellular mobile data and carrier management – Building and managing PDA-based mobile data networks; Tapping into widespread deployment of nationwide carrier networks to connect mobile workers to the enterprise; Selecting appropriate technology and assessing its ability to remain compatible with enterprise needs; Managing and auditing your enterprise relationships and SLAs with your wireless operators to make effective use of purchasing power; Best practices for billing consolidation, handset purchases, and policies related to personal use of business devices; Negotiating a next-generation wireless plan; Balancing the business case of 3G wireless services with Wi-Fi through management of usage patterns and worker communities; Rollout plans for 3G cellular networks and interoperability; Understanding the enterprise implications of carrier consolidation; How carriers are advancing Wi-Fi to enable enterprise solutions

— WLANs and Security – Assessing WLAN management software options; Understanding the business case for enterprise use of public access WLANs; Advantages and lessons learned from WLAN standard migration; Managing extended enterprise issues including who "owns" an employee on a WLAN and who's responsible for the security policy for workers, partners, customers and contractors; The business case, and hidden costs, related to offering free Wi-Fi access; How to provide and protect public Wi-Fi service for guest users in the enterprise; Tips and tricks to defeat internal rogue users and external sniffers; Bullet-proofing an enterprise WLAN/Wi-Fi environment

Speakers submitting presentation proposals to M&WW 2005 should be prepared to address the following target audience segments:

— Senior IT Management (CIOs, CTOs, vice presidents/directors/managers of IT, enterprise computing, networking, security, mobile/wireless/handheld computing)

— Mobile/Wireless Technology Architects and Implementers

— Mobile-Intensive Application Implementers

— Wireless LAN/Wi-Fi/Network Professionals

There are several ways to participate at M&WW 2005:

— To submit a presentation proposal for M&WW, visit

— To register to attend, visit (Availability of online registration for M&WW 2004 will be announced in January 2004)

— To sponsor, call John Amato, vice president, Business Development, Computerworld, at (508) 820-8279

About Computerworld

Computerworld, the "Voice of IT Management," is the most trusted source for the critical information needs of senior IT management. Computerworld's integrated offerings form the U.S.-based hub of the world's largest (58-edition) global IT media network through its weekly publication, Web site, focused conference series and custom research. In the past five years alone, Computerworld has won more than 100 print and online awards for editorial and design excellence, surpassing its direct competition by an order of magnitude. Recognition includes the 2004 Magazine of the Year Award from the American Society of Business Publication Editors and a Jesse H. Neal Award for "Best News Coverage." In print since 1967, Computerworld is the source for information technology management, with a guaranteed rate base of 180,050, a total print audience of 1,138,000 (IntelliQuest CIMS 2004 Business Influencer Study) and an online audience of over 1 million unique monthly visitors (DoubleClick).

Computerworld is a business unit of International Data Group (IDG), the world's leading technology media, research and events company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World and PC World. The company features the largest network of technology-specific Web sites, with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R) and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at

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