Crain’s BtoB and IDG Announce Second Annual Social Media Marketing Awards Program

NEW YORK & FRAMINGHAM, MA. – January 20, 2011 – BtoB and IDG–two leading publishers serving marketers, agencies, technology companies, and consumers–are seeking nominations for superior social media marketing programs in seven categories. Entries from marketers and agencies are due by February 18 at www.btobonline.com/socialawards [http://www.btobonline.com/socialawards]. IDG Strategic Marketing Services (SMS) is the lead sponsor for the second consecutive year.

Finalists will be chosen for Best Use of Facebook, Best Use of Twitter, Best Use of LinkedIn, Best Use of Viral Video, Best Corporate Blog, Best Closed Community, and Best Social Media Integrated Campaign (across more than one social channel). The entry fee is either $40 or $50 depending on the number of submissions.

BtoB editors will select a winner and runner-up from each category that will be identified in the April 4 issue of BtoB and at www.btobonline.com [http://www.btobonline.com]. The editors will also nominate their favorite entries for People's Choice awards and online voters will select a top tech and non-tech program. People's Choice public voting will run from April 4 to April 15.

All winners, runners-ups, and People's Choice finalists will be honored at an awards breakfast in New York City on May 24.

"Social networks and marketing within them has grown rapidly in the past year and we expect to see very creative marketing campaigns," said Bob Felsenthal, publisher, Crain's BtoB and Media Business. "Our first social awards program in 2010 attracted almost 170 submissions."

IDG SMS has been helping tech marketers analyze the social web and introduce marketing programs for the past two years. "We've moved rapidly from a trial phase to innovative programs built around the social web," explained Matthew Yorke, president, IDG Strategic Marketing Services and IDG Global Solutions. "The reader engagement and metrics for these campaigns are setting a new standard for digital marketing."

BtoB's Marketing of and Reporting on Awards Program

BtoB and IDG have agreed to a comprehensive digital and print campaign to promote the 2011 BtoB Social Marketing Awards sponsored by IDG and report on the winners, starting with the January 17 issue of BtoB. BtoB will run a series of ads and promotions in e-mail newsletters, on its website, on BtoB's Facebook and LinkedIn pages, its Twitter account, and in print issues this winter. IDG will promote the awards program on Twitter, Facebook, LinkedIn, and IDG Knowledge Hub.

Finalists will be revealed in the April BtoB issue and online, and a report on the awards breakfast and People's Choice award winners will appear in the June BtoB issue and online.

2011 BtoB Social Marketing Awards Rules

A marketer or agency can submit a campaign that began in April 2010 or later. A $40 or $50 fee is required per submission and per category if a nomination is entered in more than one category. BtoB editors will choose the finalists and category winners, and two grand prize honorees will be selected via the People's Choice online voting.

Submissions must be entered online from January 17-February 18. A winner and runner-up in each of the seven categories will be announced April 4. People's Choice winners will be revealed at an awards breakfast on May 24 in New York City and some of the marketing programs will be presented at the breakfast.

For more on the BtoB Social Marketing Awards program, sponsored by IDG, or to submit an entry, please go to www.btobonline.com/socialawards [http://www.btobonline.com/socialawards].

About BtoB

BtoB, a Crain Communications publication, is the magazine for marketing strategists. It is the only publication dedicated to all disciplines of business-to-business marketing. In print and electronically, BtoB delivers the latest trends, best practice case studies, research and analysis that senior marketers need to develop a winning integrated marketing strategy.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events and research company. IDG's media brands — including CIO(R), CSO(R), Computerworld(R), GamePro(R), InfoWorld(R), Macworld(R), Network World(R), PCWorld(R) and TechWorld(R) — reach an audience of more than 200 million technology buyers in 90 countries. Online, IDG's network features more than 450 web sites spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 460 independent web sites in an ad network complementary to IDG's media brands. IDG(R) is also a leading producer of more than 700 technology-related events, including Macworld(R) 2011, E3 Expo(R), DEMO(R), SNW(TM), and IDC Directions(R).

IDG's marketing services include lead generation with IDG Connect(R), custom publishing, social Web marketing with IDG Amplify(R) ads and IDG Social Scout(TM) analysis and program development, and IDG Market Fusion(TM) research and content optimization.

IDC(R), a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events in IT, telecommunications, and consumer technology markets. Over 1,000 IDC analysts in more than 110 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at http://www.idg.com [http://www.idg.com].

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