Crain’s BtoB Announces Winners in Its First Social Media Marketing Awards Program

New York, NY. & Framingham, MA. – April 12, 2010 – BtoB editors today recognize 13 companies as winners or runners up among 166 entries in BtoB’s first social media marketing awards. First-place honors go to the following:

* Integrated Tech: Cisco Systems tied with Kinaxis

* Integrated Non-Tech: American Express Open

* Twitter: CME Group

* Viral Video: Hewlett-Packard

* Facebook: Cisco Systems

* LinkedIn: Arketi Group

* Blog: Emerson Process Management

* Closed Community: LexisNexis

For a complete listing, including runners up and agencies involved: http://www.btobonline.com/section/sma_rollup [http://www.btobonline.com/section/sma_rollup].

Online Voting for People’s Choice Awards Opens Today

Submissions were accepted during January and February 2010. Editors’ selections appeared online and in the April 12, 2010 BtoB print issue. “The quantity and quality of the submissions were impressive,” said Ellis Booker, editor, BtoB. “From among winners and runners up selected by editors, People’s Choice winners for both tech and non-tech categories will be chosen by voters online.” Voting opened today and continues through April 23 at 5:00 pm Eastern Time. To see the entries and to vote go to www.btobonline.com/vote [http://www.btobonline.com/vote].

“The 166 entries show how much marketing in social media has taken off in the past year,” said Matthew Yorke, president, IDG Strategic Marketing Services. “We want to congratulate both the winners and runners up who represent a diverse set of industries from technology to financial services, consulting, and media.” IDG is the lead platinum sponsor and the supporting sponsors for the awards program are LinkedIn, Genius.com, and Networked Insights.

Awards Breakfast in New York City

The People’s Choice awards for tech and non-tech entries will be announced on Thursday, May 20 at the Sentry Center Midtown East in New York. The category award honorees and runners up will also be recognized at the breakfast. To register for the event go to www.btobonline.com/socialevent [http://www.btobonline.com/socialevent].

About BtoB

BtoB, a Crain Communications publication, is the magazine for marketing strategists. It is the only publication dedicated to all disciplines of business-to-business marketing. In print and electronically, BtoB delivers the latest trends, best practice case studies, research, and analysis that senior marketers need to develop a winning integrated marketing strategy.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events and research company. IDG’s media brands – including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, PC World and TechWorld – reach an audience of more than 200 million technology buyers in 90 countries.

Online, IDG’s network features more than 450 Web sites spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 275 independent Web sites in an ad network complementary to IDG’s media brands. IDG is also a leading producer of more than 700 technology-related events, including Macworld 2011, E3 Expo, DEMO, Storage Networking World, and IDC Directions.

IDG’s marketing services include lead generation with IDG Connect, custom publishing, social Web marketing with IDG Amplify ads and IDG Social Scout analysis and program development, and IDG Market Fusion research and content optimization.

IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events in IT, telecommunications, and consumer technology markets. Over 1,000 IDC analysts in more than 110 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at http://www.idg.com [http://www.idg.com].

All product and company names are trademarks of their respective companies.

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