FRAMINGHAM, MA – November 22, 2004 – Award-winning CXO Media Inc., an IDG business unit catering to corporate officers' information needs, today announced the formation of an Editorial Advisory Board for CMO magazine, the first monthly magazine dedicated to the nation's chief marketing officers (CMOs). The magazine, launched in September, provides today's senior marketing executives with high-level, strategic information to better manage and integrate the marketing profession’s diverse portfolio of disciplines, capture market share and justify budgets in a recovering economy.

The eight-member Editorial Advisory Board, comprising of leading chief marketing officers and other marketing experts from a cross-section of industries, geographies, and backgrounds, works with CMO magazine founding Editor in Chief Rob O’Regan and Managing Editor Elaine Cummings to shape the content of CMO, its companion web site (, and related information resources.

“We appreciate the commitment these busy executives are making to CMO and their peer readers,” says CMO magazine Editor in Chief Rob O’Regan. “The board’s thought leadership will ensure that our editorial staff delivers a steady stream of insightful content to CMO’s readers each month.”

Editorial Advisory Board members meet and form relationships with leading CMOs and other marketing experts across the country and are welcome participants at any CMO-produced events, including a CMO program currently in development for 2005. Board members serve for one year terms.

The charter members of CMO’s Editorial Advisory Board members include (in alphabetical order by last name):

• Carter Cast, Senior Vice President, Marketing and Merchandising,

• Cammie Dunaway, CMO, Yahoo! Inc.

• Karen R. Haefling, CMO, KeyCorp

• Jim Lenskold, President, Lenskold Group, Inc.

• Barbara Sessions, Partner, Business Development and Marketing, Winston & Strawn LLP

• Earl L. Taylor, CMO, Marketing Science Institute

• Greg Welch, Partner, Marketing Functional Practice, Spencer Stuart

• Matthew Wiant, Senior Vice President and CMO, Atkins Nutritionals, Inc.

About CMO Magazine

Launched in 2004, CMO magazine and its companion website ( provide chief marketing officers (CMOs) with high-level, strategic information to better manage and integrate the marketing profession’s diverse portfolio of disciplines. In today’s ultra-competitive, real-time marketing economy, the magazine offers its executive readership a mix of practitioner-focused features, horizon thinking, useful tools and practical advice. Through CMO magazine, 25,000 CMOs and other marketing executives gain a better understanding of the role information technology plays in managing customer relationships, increasing market share, and measuring and justifying return on investment. The magazine and its online resource cater exclusively to the unique needs of executive marketers in medium- to large-size organizations, across all industries. CMO magazine and are produced by International Data Group’s award-winning business unit: CXO Media Inc.

About CXO Media Inc.

CXO Media Inc. produces award-winning media properties and executive programs for corporate officers who use technology to thrive and prosper in this new era of business, including CIO, CMO, CSO magazines and websites, and the CIO Executive Council. CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at



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