DEMO to Expand the Range of Innovation Debuting at DEMOfall 09

FRAMINGHAM, Mass. – May 5, 2009 – The DEMO conference, the world-renowned launch platform for some of the most notable emerging technologies introduced over the past two decades, today announced a number of significant program enhancements for the DEMOfall 09 conference (being held on September 21-23 in San Diego, CA). In addition to the launch of as many as 70 never-before-seen/ready-for-market products, DEMOfall 09 will be adding several all new content segments including:

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'AlphaPitch' – Making DEMO Available for Early Stage Entrepreneurs

Consistently, DEMO finds amazing innovations and product concepts that may not be quite ready for commercial launch. For the first time ever, DEMOfall 09 will host up to thirty companies still in this early prototype stage to participate in a unique segments called AlphaPitch. Companies considered for AlphaPitch must be in the prototype or development stage of their product lifecycle, be pre-revenue, and have received no more than a seed round of funding (<$500k). Chris Shipley and Matt Marshall's VentureBeat will evaluate each applicant in order to find the most compelling new ideas. Companies selected to participate will be given sixty seconds on the DEMO stage, kiosk space in the DEMO pavilion, two passes to attend DEMO and extensive promotional support on site and after the event on demo.com. The fee for companies to participate is $5,000. Companies interested in taking advantage of this new opportunity must apply before July 31st. Learn more and apply at http://www.demo.com/launch/alphapitch.html "We're not just picking any company for AlphaPitch," said Matt Marshall, co-executive producer of DEMO. "We're selecting the coolest earliest-stage companies around -- those forging core, innovative change at the earliest level. You'll see their ideas here first, before anywhere else. This is also just one more way we're injecting "themes" into DEMO. These companies we pick will have to be operating in the thick of the hottest trends around -- targeting with their early prototypes the biggest opportunities with the boldest of ideas. DEMO gives these companies a chance to get early market feedback from media and executive-level attendees." Innovation on the Horizon: A Look into R&D Labs DEMO is also developing a series of thought-provoking presentations which will take an insiders look into the research facilities and R&D labs of leading universities, incubators, and technology leaders like Facebook, Google, Apple, and Microsoft. DEMO will be inviting the top names in emerging technology to present the newest concepts that they believe hold the greatest promise to transform the future of technology for business and life. "The DEMO program has always been an early indicator of technology trends and emerging markets," said Chris Shipley, executive producer of the DEMO Conferences. "These new program elements build on that foundation to give attendees the complete picture of product trends, from earliest ideas to first customer ship." DEMO Lifetime Achievement Awards and All-Star Send off for Chris Shipley Having produced 24 DEMO conferences in 13 years, Chris has helped more than 1,500 companies introduce leading-edge products to the world. To celebrate her incredible leadership of DEMO, the organizers are inviting some of the most memorable innovators back to the DEMO stage to join Chris in a toast to her past and future success. This time Chris will be presenting them with a DEMO Lifetime Achieve Award. Announcements will be made throughout the summer as these exceptional classes of DEMO alumni are selected. DEMOfall 09 marks the final conference with Chris Shipley at the helm and the first time Matt Marshall is fully engaged in the demonstrator selection and program development process along side Chris. Together, these two industry veterans are collaborating to develop a DEMO program that embraces the complete product life cycle, from concept to prototype to launch-ready. "Matt brings a fresh perspective to DEMO that is instrumental in shaping the future of the brand," Shipley said. On the Road Again... Chris and Matt will be traveling cross-country over the next few months to meet with promising, innovative companies vying for a spot on the DEMOfall 09 stage. Plans are in the works to visit New York, Boston, Seattle, Denver and Los Angeles over the next few weeks. Interested companies can request a meeting or catch up more casually at an end of day Tweetups planned for each city. Additionally, companies interested in requesting a meeting can complete the Demonstrator or AlphaPitch applications based on their stage of development. Once applications have been assessed, meeting times and locations will be sent out to the most compelling startups. For up to the minute information, follow Chris, Matt and DEMO on Twitter at @cshipley, @mmarshall, @demotweets. Special VentureBeat Attendee Program During the month of May, VentureBeat is offering half price passes to DEMOfall 09 for the first 100 registrants. Visit www.venturebeat.com for more information or register directly now at www.demo.com/DF09PR5. There has never been a better time to attend DEMO Conferences. This is a special, limited time only price. Be sure to register today! To learn more about DEMOfall 09 go to: www.demo.com Product Launch Application: www.demo.com/launch/apply.html AlphaPitch Application: www.demo.com/launch/alphapitch.html Register to Attend: www.demo.com/DF09PR5 About the DEMO Conferences Produced by Network World Events and Executive Forums, the DEMO conferences in the United States, China, and Europe focus on emerging technologies and new products, which are hand - selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting - edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit http://www.demo.com/. The DEMO community also benefits from the award winning DEMOletter. A weekly e - newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues. About Network World Network World produces award-winning online, print and face-to-face resources for network and IT professionals with an editorial focus on delivering news, opinion and analytical tools. The Network World portfolio includes networkworld.com, javaworld.com, linuxworld.com, newsweekly Network World, the IT Roadmap series and DEMO, providing a powerful combination of resources to meet marketing objectives. The U.S. edition of the websites and publication are recipients of multiple awards, including the American Society of Business Publication Editor's 2007 Top 10 US Magazines and 2007 Folio Eddie Award for the Best Online Community. Network World websites and printed publications appear in 10 countries, including Italy, Japan and Russia. Network World, and sister brands CIO, Computerworld, CSO, InfoWorld, IT World and Industry Standard, are produced by a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. Company information is available at www.idg.com. About International Data Group (IDG) International Data Group (IDG) is the world's leading technology media, events, and research company. IDG's online network includes more than 450 Web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers. IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at http://www.idg.com/. ###