DEMO@15! Conference Sees Long-Awaited Enterprise, Consumer, and Communications Technologies Delivered Rich, Dynamic Technology Environments Empower Consumers and Make Nimble Enterprises Possible

SOUTHBOROUGH, MA – January 19, 2005 – The DEMO@15! class of demonstrators is delivering on a decade of promises long awaited — that technology will improve the way people interact with each other and with the world around them. February's DEMO@15! conference guarantees a glimpse into the near future of empowered consumers, agile enterprises, and satisfying communications.

"The DEMO conferences have always been a finger on the pulse of the industry, reflecting the state of the technology marketplace," said Chris Shipley, DEMO executive producer. "This year, my research and analysis concludes that long-standing promises to consumers and enterprises have finally been met — technologies are now enabling the richer communities and delivering the richer communications that people have sought for years. The technological stars have aligned; we have arrived."

The DEMO@15! conference will illustrate that the tech industry's ten-year-old promise of convergence is finally beginning to be realized. Consumers are able to create and enjoy digital media and entertainment where, when, and how they want it. The building blocks of available broadband, cheap components, and accessible software have come together, putting digital media within the grasp of a typical consumer. Home automation is becoming the reality, putting Joe and Jane Doe in control and living digitally.

Enterprises will earn a major share of the limelight at DEMO@15!. Products will launch at the conference that facilitate more flexible IT infrastructures and create more manageable IT environments. Add new security solutions into the mix and corporations will see the total cost of ownership of their IT infrastructures fall and IT environments that support each organization's dynamic business needs.

Conference attendees also will see the future of communications at DEMO@15!. This will be exemplified by more engaging, nuanced gaming experiences enhanced by deeper levels of interactivity and outstanding audio/video quality. As blogging moves to the mainstream and presence technologies become more common, new products are unleashing vast potential in people-to-people communications. Dynamic communication applications debuting at DEMO@15! will make possible rich collaboration, instant engagement and meaningful communities.

Seventy companies will launch never-before-seen products at the conference, reflecting everything from core components that offer new computing capabilities to breakthroughs in enterprise security and cool consumer technology. Each company that launches at DEMO must prove its viability, technological know-how, and product salability. It's technology vs. technology on a level playing field.

DEMO@15! takes place February 13-15, 2005 at the Westin Kierland Resort & Spa in Scottsdale, Arizona. The DEMO@15! conference offers an intimate environment where a select group of decision-makers from emerging companies, respected veterans, sought-after VCs, top analysts and influential journalists engage in the mutual pursuit of what's next.

World Class Innovators

The DEMO@15! conference program will recognize those who defined the best products and technologies of the last 15 years. A celebratory dinner during the conference will honor those movers and shakers that have altered technological life as we know it through their DEMO product introductions. The top 15 innovators of the last 15 years are:

— Dr. Teresa H. Meng, Founder & Director, Atheros Communications.

— Kai Krause, Founder, Byteburg Research Lab.

— Howard D. Elias, Executive Vice President, EMC Corporation.

— Sergey Brin and Larry Page, Co-Founders & Presidents, Google.

— Les Vadasz, former President of Intel Capital.

— Marc Andreessen, Chairman, Opsware.

— Ed Colligan, President, palmOne, Inc.; Jeff Hawkins, CTO, palmOne, Inc.; and Donna Dubinsky, Co-Founder, Handspring.

— Marc Benioff, Chairman & CEO,

— Mena and Ben Trott, Co-Founders, Six Apart.

— Mike Ramsay, Chairman & CEO, TiVo Inc.

— Dan Bricklin, Founder & CEO, Trellix Corporation.

Special honors will be given to Stewart Alsop, General Partner of New Enterprise Associates and Founder of the DEMO conference. DEMO is a unique and wonderful event, and it is owing to Mr. Alsop's vision to create a technology conference centered on products demonstrated to peers in an enjoyable environment that encouraged business and social networking. DEMO is proud and honored to recognize Mr. Alsop as a remarkable and innovative voice in the industry and the event's esteemed founder.

DEMO@15! Partners

DEMO@15! partners are introNetworks and Porter Novelli. Strategic partner is Guidewire Group. Contributing partners are Foundry Networks and Onfolio. Media partners are Network Life and PR Newswire. Marketing partners are Arizona Technology Council, Backbone Magazine, EVCA (The European Private Equity and Venture Capital Association), IBD Network, LAPTOP Magazine, LAVA (Los Angeles Venture Association), Market4Demand, Mobile Enterprise Magazine, San Diego Venture Group, SIIA (Software and Information Industry Association), SVASE (Silicon Valley Association of Startup Entrepreneurs), and Wisconsin Technology Network.

About the DEMO Conferences

The annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit

The DEMO community also benefits from the award winning DEMOletter. A weekly e-newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community, Network World Fusion ( ), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, MacWorld Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at

NOTE TO MEDIA: Press attendance is by invitation only and isnon-transferable. If you are interested in attending, contact Becky Sniffen or Carla Thompson at Space for media islimited so please express your interest early.

# # #


Recent News

If you would like to interview an IDG employee or quote an article in your news coverage please fill out the form below: