E for All Expo Sets the Stage for Rock Band Mobile Tour ; Fans Face-Off for the Opportunity to Rock on MTV at This Week’s Inaugural Video Game Event
FRAMINGHAM, MA – OCTOBER 16, 2007 – IDG World Expo today announced that the widely successful Rock Band™ mobile tour will be making its next stop at the upcoming Entertainment for All™ Expo (E for All™) ( www.EforAllExpo.com ), scheduled for October 18-21, 2007, at the Los Angeles Convention Center. The coast-to-coast tour, sponsored by music-based games developer Harmonix, MTV Games and distribution partner Electronic Arts (EA), gives consumers the opportunity to experience the highly anticipated Rock Band video game before its debut in November.
During all four exhibition days, E for All attendees will have the opportunity to become ultimate rock fans and budding musicians as they participate in a “Rock Off” audition for an opportunity to appear on MTV’s TRL. The Rock Band tour bus main-stage will provide aspiring rock stars with the chance to jam like the best of them – putting their guitar and gaming abilities to the test.
“We are thrilled to have the Rock Band mobile tour on board for E for All,” said Mary Dolaher, CEO of IDG World Expo. “E for All is all about the games and giving fans a chance to test drive highly anticipated titles, and Rock Band is sure to be a hit with our attendees. And the concert element brings an exciting interactive experience to the E for All show floor.”
In addition to their on-site plans, aspiring rockers will have the chance to participate in a nationwide casting call through MTV’s Rock Band “Rock Off” events. Performers brave enough to play on the Rock Band tour bus main-stage will be captured on video and viewed by MTV casting directors. Two bands will be chosen and flown to New York City to spend a day with a real rock band and receive true rock star training. The auditions will culminate with the bands rocking on-air on MTV’s TRL Rock Off event during Gaming Week. One band ultimately will be chosen to open on a real stage for a yet-to-be-named band.
Rock Band outfitted tour rigs recently began touring the country – embarking on a 24 city tour – from California to Cleveland, Atlanta to Arizona and everywhere in between – giving music fans the chance to master the lead/bass guitar, drums, and vocals as solo artists or cooperatively as part of their own band. Specific locations for each city will be released separately. In addition, fans can visit http://www.rockband.com/tour for more information on dates, locations and Rock Band news.
EA will serve as the exclusive distribution and marketing partner for Rock Band, managing distribution for the game in the U.S., Europe and Australia. For more information on Rock Band and Harmonix Music Systems, please visit www.rockband.com and www.harmonixmusic.com .
About E for All™
Produced by IDG World Expo, Entertainment for All(TM) Expo (E for All™) ( www.EforAllExpo.com ) is North America’s premiere video game event. A celebration of video games and the people who play them, the event will bring together the entire game community, from consumers and media to publishers, developers and retailers. The Expo will feature exhibits from leading interactive entertainment companies that will allow consumers to try and buy the newest video games and gadgets. Other event highlights include the Major League Gaming’s competitive gaming tournament, the acclaimed Video Games Live™ concert, celebrity appearances, the Game Developers Conference (GDC) Game Careers Seminar, and "Into the Pixel," an exhibition of video game art. For more information, please visit www.EforAllExpo.com . Companies interested in learning more about exhibit opportunities, please contact Richard Kazarian at (508) 424-4828, or email firstname.lastname@example.org.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks.MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including GameTrailers.com, IFILM, Neopets, Xfire, Y2M, and online, broadband, wireless and interactive television services. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
About IDG World Expo
IDG World Expo ( www.idgworldexpo.com ) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment for All™ (E For All™), E3 Media & Business Summit, GreenXchange Xpo™, LinuxWorld Conference & Expo®, Macworld Conference & Expo® and Next Generation Data Center™ (NGDC™). IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.