Enterprise MobileNext Forum Announces Innovative Conference Program Focused on Enterprise Mobile Transformation 

FRAMINGHAM, Mass.,August 16, 2011 — The conference program for Enterprise MobileNext will focus heavily on the next phase of enterprise mobile implementation, featuring ground-breaking case studies and mobile roadmap presentations from industry leaders and top IDC analysts, International Data Corp (IDC), the premier global provider of market intelligence, and IDG World Expo, the leading producer of world-class tradeshows and events, announced today. Delivering two full days of unparalleled conference content featuring enterprise decision makers, senior industry executives and IDC thought leaders, the Enterprise MobileNext Forum is scheduled to take place November 30 – December 1, 2011, at the Marriott Marquis in San Francisco. 

"Mobile is one of the key drivers of enterprise transformation this decade," said Stephen Drake, Program Vice President, Mobility & Telecom, IDC and Forum Co-Chair. "The conference will feature presentations from leading-edge companies on the next phase of their mobile strategy – from the impact of cloud and 4G to social mobile and monetization of mobile apps. Enterprise MobileNext will focus on both the strategic and tactical elements of enterprise mobile transformation. Attendees will learn some of the critical components to developing a mobile strategy, as well as best practices for successfully implementingmobile across the enterprise, from usability issues to developing effective mobile policies."

Key themes to be addressed at Enterprise MobileNext include:

Best practices for developing a broad-reaching mobile strategy

How enterprises are structuring for the new wave of mobility

The intersection of cloud and mobile

Developing effective mobile policies – from BYOD to “sandboxing” personal and professional profiles

The role of tablets in the broader enterprise and post-PC context

The evolution of mobile applications and the role of the Web

The impact of 4G

Developing a holistic approach to security, data protection, and mobility management

The forum will feature a combination of plenary sessions focused on strategy and implementation issues, and a series of in-depth sector briefings, led by key vendors and IDC analysts. Topics will include security, data protection, M2M, device management, enterprise social networking, platform evolution, small & medium business strategies, and a focus on key industry verticals. Participation from some of the industry’s most innovative sponsors will also reinforce Enterprise MobileNext's underlying goal of foreseeing the future of enterprise mobile transformation.

"As one of the premier worldwide providers of mobile communications services and solutions, we are pleased to be an underwriting sponsor of the inaugural Enterprise MobileNext," said Chris Hill, Vice President, Advanced Mobility Solutions, AT&T Business Solutions. "We're focused on creating new solutions for businesses and organizations that drive innovation in the communications industry. We look forward to sharing our vision and learning with other industry influencers focused on the future of the mobile enterprise."

"The time for enterprise mobility is now," said Nick Brown, Senior Vice President of Strategy and Market Development, SAP. "In increasing numbers, knowledge workers and task workers across a wide variety of industries and lines of business are expected to handle critical tasks and decision making in real-time. We are pleased to join the Enterprise MobileNext event as a platinum sponsor to share in the discussion on how enterprises can enable workers anytime, anywhere, and on any device."

Those interested in obtaining more information about the Enterprise MobileNext, can go to www.mnextforum.com

About IDG World Expo 

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®, Electronic Entertainment Expo® (E3®), Anime Expo®, QuakeCon, Halo® Fest, Enterprise MobileNext, Macworld Mobile at Mobile Asia Congress™, and Macworld Mobile at Mobile World Congress™ . IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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