GamePro Media Redesigns Print and Online Editions to Enthusiastic Response

SAN FRANCISCO, CA. – February 11, 2010 – When John Davison joined GamePro Media in October 2009, he had one mission: “reboot” the legendary GamePro and turn it into a contemporary, integrated media brand.

"GamePro is very much about the people and culture of gaming, rather than just the products," said Davison, executive vice president of content at GamePro Media. “With the redesign of both the print and online versions, we've placed strong emphasis on telling stories about games and the people associated with them; not just game creators, but also fans and people inspired by games."

The GamePro audience has responded enthusiastically. The January 2010 issue hit newsstands on December 1, 2009, and its sales at Barnes & Noble were up 81% from the prior year’s issue. For the month of December 2009, online orders for subscriptions were double that of December 2008. When the redesigned GamePro.com site went live on January 25, 2010, traffic increased by 30%.

Electronic Arts (EA) sponsored the GamePro.com site relaunch with its Mass Effect 2 campaign created by Wieden + Kennedy. “EA’s support and enthusiasm for the relaunch made for an exciting start to the new GamePro era,” said Marci Yamaguchi Hughes, president of GamePro Media.

The New GamePro Features Compelling Voices

The new GamePro is filled with strong voices from across the gaming industry. They present compelling arguments on topics as diverse as the challenges of introducing comedy into video games and the way that interactive media tackles social commentary on difficult issues such as racism and discrimination. The March issue, on newsstands now, features an exclusive cover story about Electronic Arts' reboot of its popular Medal of Honor franchise and includes frank and insightful commentary from the "Tier 1" military operatives who are consulting on the game.

Online, GamePro.com is similarly focused on the people and culture associated with video games, with profiles on such figures as Gary Whitta, the former video game scribe who wrote the recently released movie "The Book of Eli," and Jordan Thomas, creative director of BioShock 2, who reveals how making the game affected him emotionally.

The redesign’s early success is due in large part to the GamePro team's understanding of how to use the right content in the right medium.

"We use print to showcase great writing and beautiful artwork, screenshots and photography – content that is worthy of print,” said Davison. “Online, there's a greater emphasis on news analysis and in-depth feature stories.”

About GamePro Media

A pioneering brand in gaming media for 20 years, GamePro Media produces online, print, social media, and in-store products that engage, connect, entertain, and inform gamers. As a progressive and integrated media brand, GamePro continues to evolve to meet the needs of discerning video game enthusiasts. By pairing its online and offline properties, GamePro Media is able to deliver content to readers in ways that are optimized to each medium; online content is updated throughout each day, and the community is engaged constantly through social media updates on Facebook and Twitter. The print product is positioned as a premium environment where products can be showcased for discerning readers who wish to dig deeper into topics before turning to the online community for further discussion.

GamePro print and digital properties provide purchasing information to 29 MM U.S. gamers each month and serve as key marketing vehicles for more than 100 trusted brands. For more information, visit www.gamepromedia.com [http://www.gamepromedia.com].

GamePro is a subsidiary of International Data Group (IDG), the world's leading technology media, events, and research company. Additional information about IDG, a privately held company, is available at http://www.idg.com [http://www.idg.com]

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