IDC Completes Global Research Study Revealing Five Key Factors Leading to Pervasive Business Intelligence

FRAMINGHAM, MA – DECEMBER 2, 2008 – IDC recently completed an in-depth research study focused on defining pervasive business intelligence (BI) and its key indicators, identifying key influencers, and highlighting best practices for organizations moving toward pervasive BI.

Long-term trends suggest that the market is in the early stages of a BI solution adoption cycle that will extend the reach of various decision support and decision automation solutions to a broad set of new user groups. These user groups will span all levels of an organization and will be involved in a spectrum of strategic and operational decision making.

For the first time, organizations embarking on or continuing on their path toward pervasive BI, are provided with guidance about allocating scarce human, capital, and IT resources to tasks and projects that have the biggest impact on increasing the dispersion of BI throughout their organizations and to their external stakeholders.

"Our research defines pervasive BI as a set of six specific indicators and then identifies five key factors as having the strongest influence on BI pervasiveness," said Dan Vesset, research vice president, Business Analytics at IDC. "These factors include degree of training, design quality, prominence of governance, prominence of performance management methodology and non-executive involvement, all of which positively influenced BI pervasiveness at some of the leading organizations in the world."

The IDC multi-client study, Improving Organizational Decision-Making Through Pervasive Business Intelligence: The Five Key Factors That Lead to Business Intelligence Diffusion, began with the development of a measurement model based on end-user interviews and IDC's expertise in the BI market. The goal was to identify dependent and independent variables that would help to define pervasive BI and the factors leading to it. The findings highlighted in this study are based on 22 end-user interviews and a survey of more than 1,100 additional end-user organizations in 11 countries.

More information about this IDC multi-client study can be found at

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 100 countries. For more than 44 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting

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