IDC Conference to Offer Guidance on Impacting Business Performance by Applying Business Intelligence to Repeatable, Operational Decisions

FRAMINGHAM, MA – January 10, 2005 – IDC studies have shown that analytics projects that address operational decisions have demonstrated higher ROI than those projects that only address the delivery of information. Attendees at the IDC Business Intelligence and Business Process Forum West, Impacting Business Performance by Applying BI to Repeatable, Operational Decisions to be held April 12, 2005, at The Fairmont Hotel in San Jose, Calif., will hear first-hand how companies are delivering increased revenue, cost savings and greater efficiency by increasing the effectiveness of repeatable, operational decisions.

This one-day interactive forum is focused on linking business intelligence and operational processes to identify levers that drive business and deliver strategic value. This forum is designed to provide insight into how IT and business professionals have collaborated to deliver BI solutions by supporting business processes in a functional area or across functional areas.

Forum attendees will gain insight from a number of subject matter experts and peers at organizations such as Administaff, Calpine Corporation, City of Norfolk Virginia, Fair Isaac, Informatica, John Deere & Company, Option One – H&R Block, Quaker Chemical, Quicken Loans, SAP, and TCI.

Sponsors and partners of the IDC Business Intelligence and Business Process Forum West include Fair Isaac Corporation, SAP, Informatica Corporation, INFORMS, Business Management America Magazine, CXO America Magazine, Directions Magazine, DM Review, InfoWorld, KMWorld, Software Magazine, and The Wall Street Journal.

For more information or to register for this conference, please visit

This event will also be held on June 7, 2005 in Cambridge, Mass. For details on this event visit To learn about conference sponsorship opportunities, please contact Mary Connell, 508-935-4587,

About IDC

IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

IDC is a division of IDG, the world's leading technology media, research, and events company. Additional information can be found at

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