IDC Directions 2010 to Explore How Technology Is Laying the Foundation for the Intelligent Economy in the Current Recovery

FRAMINGHAM, MA. – February 16, 2010 – Information and communications technologies (ICT) will play a pivotal role in the global economy's recovery and transformation following the deepest recession in more than half a century. The ICT industry's capacity to foster sustained growth and industry change over the next decade will be explored at IDC's 45th annual Directions conferences, to be held March 4th at the Boston Sheraton Hotel in Boston, Mass., and March 10th at the Santa Clara Convention Center in Santa Clara, Calif.

As the global economy recovers from the turmoil of the past 18 months, almost every industry is faced with the need for significant – and, in many cases, long overdue – restructuring. At the same time, ICT developments in cloud computing, software as a service, ubiquitous mobility, and Web 2.0 are fundamentally transforming the way enterprises do business. Going forward, industry transformation and revitalization will involve a deeper utilization of ICT to greatly improve growth and efficiency, foster an intelligent economy, and stave off future crises.

In the opening presentation, IDC Chief Research Officer and Senior Vice President John Gantz will examine how the collision between the economic crisis and a technology renaissance has permanently changed the ICT market and the industry that supplies it. "Given the sea changes in both the global economy and the ICT landscape, returning to 'business as usual' will be a poor strategic choice for technology buyers and suppliers alike," said Gantz. "The companies that push ahead with these new technologies will gain significant business advantages as the recovery progresses."

The opportunities and challenges that are emerging through the recovery will play out in variety of new ways. Three distinct perspectives on these trends will be offered in the following general session presentations:

* While the emerging economies are returning to the growth advantage they held over developed markets before the recession,Eva Au

* , Managing Director of IDC Asia/Pacific, will show how a new business model is emerging in which ICT vendors, government, and end users will work in sync to bring technological change to these markets.

* Rick Nicholson, Vice President of Research atIDC Energy Insights

* , will discuss how government policy, business and technology trends will drive smart city initiatives that will in turn be the proving ground for both the intelligent economy and the leaders in addressing sustainability issues through the use of intelligent technologies.

* Senior Vice President and Chief AnalystFrank Gens

* will examine the evolving opportunities for cloud computing and use IDC's latest research to identify several critical paths to success in this IT industry transformation.

In addition to the general session presentations outlined above, Directions 2010 will feature 24 briefing sessions spread across eight topical tracks. The agenda also offers three breakfast briefings, three special interest lunch sessions, and more than 30 roundtable discussions. Each session will feature IDC analysts offering the latest market intelligence and advice based on IDC's worldwide research. Attendees will have numerous opportunities to interact with IDC analysts in informal coffee chats as well as private one-to-one meetings. To learn more about how to make an analyst connection at Directions 2010, please visit www.idc.com/directions2010/analystconnection.html [http://www.idc.com/directions2010/analystconnection.html].

The conference will conclude with a CIO panel discussion on the intelligent economy, The IT Executives Building the Intelligent Economy. The discussion, moderated by Executive Vice President of Research, Crawford Del Prete, and Group Vice President of Vertical Market Business Units, Meredith Whalen, will focus on how technology is already being employed to carry out key industry initiatives, such as smart grids, electronic medical records, and optimized supply chains. This interactive session will feature leading IT executives from the organizations that have already embarked on the intelligent economy journey, including:

* Gahl Berkooz, Technical Leader, Systems Engineering and Product Creation, Ford Motor Company (Boston)

* Ken Cohn, Vice President and CIO, Pepco Holdings, Inc. (Boston)

* Richard B. Thompson, CIO, Maine State Government (Boston)

* William Wray, Executive Vice President and CIO, Blue Cross & Blue Shield of Rhode Island (Boston)

* Andres E. Carvallo, CIO, CTO, and Chairman of the Smart Grid Task Force, Austin Energy (Santa Clara)

* Norm Fjeldheim, Senior Vice President and CIO, Qualcomm (Santa Clara)

* Simon Nazarian, Executive Director – Information Technology – Office of the Chief Architect, Enterprise Architecture Delivery, Kaiser Foundation Health Plan (Santa Clara)

* Teri Takai, CIO, Office of the State of California (Santa Clara)

IDC’s annual Directions conferences have earned the reputation of being among the most important industry events of the year, drawing thousands of IT suppliers, professionals, and executive decision-makers worldwide. In addition to the two U.S. conferences, IDC hosts regional Directions conferences throughout Asia/Pacific, Europe and Latin America.

For additional information or to register for IDC Directions 2010: Capitalizing on the Recovery: Building the Foundation for the Intelligent Economy, please visit www.idc.com/directions2010 [http://www.idc.com/directions2010].

Complimentary press passes to Directions 2009 are available to qualified members of the media. To request a pass, please contact IDC’s public relations team at 508-935-4200 or press@idc.com.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com [http://www.idc.com].

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