IDC Expands Its Footprints in South Asia

New Delhi, April 14th, 2014: International Data Corporation (IDC)  the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets has expanded its footprint in South Asia by entering Sri Lanka and Bangladesh. With fast growing economies and a rapidly expanding middle class, both countries are on an IT adoption curve as evidenced by IT market growth across various categories.

Eva Au, Managing Director, Asia Pacific, IDC Asia/Pacific said, "According to IDC, the expected PC CAGR in the next 5 years for Bangladesh is 7% and Sri Lanka is 5%. It is a stark contrast against APJ and Worldwide with an expected CAGR of 0.3% and -0.3% respectively. The South Asia region compared to APJ and Worldwide has seen some phenomenal growth. For instance, PC consumption in  both countries is expected to grow in the near future as majority of customers will buy it as a first time purchase. While many users in both countries still prefer to own one device that is suitable for all computing activities either consumption or creation, acceleration in broadband will create potential for exponential growth of ultra mobile devices like Tablets and Smartphones."

She further added, "With such large market potential, it goes without saying that IDC will increase its research efforts in this part of the world."

Jaideep Mehta, Vice President & General Manager, IDC South Asia expressed his delight, " Both these countries are becoming increasingly important IT markets, and IDC is seeking to fulfill its mission of entering markets ahead of the curve, and then producing world class market intelligence for the benefit of its customers. This move will bring us closer to the local markets and ensure accurate tracking of important IT domains."

With over 50 years of history, IDC has been providing strategic insights to help clients achieve their key business objectives. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries.

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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. In 2014, IDC celebrates its 50th anniversary of providing strategic insights to help clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.