IDC Expects Smart Connected Device Shipments to Grow by 14% Annually Through 2016, Led by Tablets and Smartphones
FRAMINGHAM, Mass., September 26, 2012 – New research from International Data Corporation (IDC) shows that the worldwide market for smart connected devices—a combination of PCs, smartphones, and tablets—reached 267.3 million units shipped in the second quarter of 2012 (2Q12), a 27.4% increase year over year and a 2.8% quarter-over-quarter improvement. Both consumers and business buyers around the world continue to show an aggressive appetite for these client devices, adding to the already large collection of devices that are still in active use. On a revenue basis, the total was $131.5 billion worldwide, a 16.3% year-over-year increase, but a 2.7% quarter-over-quarter decline.
In the U.S. market, it's clear that not only PCs but smart connected devices as a whole are facing a difficult time as both unit shipments and revenues declined on both a year-over-year and a quarter-over-quarter basis. Unit shipments for 2Q12 fell 7.8% sequentially and 5% annually to just under 47.4 million units. Revenues for the combined categories slipped to $24.8 billion, a 10.3% sequential and 8.6% annual drop. The incredibly fast ramp for tablets and smartphones in the U.S. has clearly started to slow as overall macroeconomic conditions and a degree of saturation have begun to impact the market.
Looking forward, the compound annual growth rate (CAGR) from 2012 to 2016 will be 14% for total smart connected devices. Smartphones will already represent over 59% of smart connected device shipments in 2012 and will grow by nearly 15.8% annually, approaching 63% of device shipments in 2016. Tablets will see the fastest growth, rising from about 10% share this year to 13% by 2016, reducing PC share from 31% in 2012 to 24% in 2016. Asia/Pacific already leads in total PC and smartphone shipments, but tablet shipments have been relatively concentrated in more mature markets. EMEA is expected to gain share in tablets during the forecast while the Americas and Asia/Pacific will increase volume but capture a smaller share of the global total.
"The recent shipment data clearly demonstrates that we have fully entered into the multi-device era, where individuals are buying and using multiple devices per person, most often with different combinations of operating systems. The implications of this development on application developers, device makers, Web service providers, businesses, and even individuals is profound," said Bob O'Donnell, program vice president for Clients and Displays.
Near term, IDC believes the worldwide total unit shipments for smart connected devices will reach nearly 1.2 billion in 2012, a 27.4% increase over 2011, and grow to 1.4 billion in 2013, a 19.2% year-over-year increase. Looking over the longer horizon, IDC predicts the combined worldwide smart connected devices market will surpass 2 billion units in 2016. The Asia/Pacific market is expected to top well over 860 million units by 2016, stretching its lead over other regions to have the most volume. The Americas should also experience continued growth, bringing its total device count to over 600 million by 2016 and a CAGR of 13.7% compared to 2012. EMEA is expected to grow at a slower pace relative to other regions, with volume totaling just over 530 million by 2016 and a CAGR of 12.6%. Amidst the growth, smartphones will make up the bulk of the volume, but tablets are expected to grow the fastest at over 22% CAGR between 2012 and 2016.
The smart connected devices data referenced in this release reflect the combined totals from IDC's Worldwide Quarterly PC Tracker, Mobile Phone Tracker, and Tablet Tracker.
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.