IDC Finds Youth and Young Adults Driving Wireless Adoption in the Home
FRAMINGHAM, MA – December 7, 2004 – If your teenager showed you how to use your computer, don't be surprised if the same behavior occurs with your wireless device. IDC discovered that it is often this segment that persuades their parents to adopt new wireless technologies and services. This year 40% of 15-19 year olds in the U.S. are wireless subscribers.
The classic early adopters, youth and young adults have played a central role in the early adoption and mass-market acceptance of wireless data capabilities, ranging from short message service (SMS), to gaming, to ring-tones, and are increasingly helping to drive adoption and usage of new applications such as picture and video messaging.
"IDC believes that one of the most important aspects of youth and young adult usage of wireless is the creation of the perfect mini-ecosystem for advanced wireless applications. Youth and young adults can teach their parents and other adults about new wireless data applications such as MMS," says Scott Ellison, program director, Wireless and Mobile Communications. "Even more important, a compelling value proposition – communicating with other family members using new data applications – is inherent."
Youth and young adult wireless subscribers continue to drive profound changes in the U.S. wireless consumer market. Today their wireless gadgets are seen as "cool" and a "must have". However, the promise of family tracker applications that provide information on an individual's location have teenagers all over America second guessing the love affair with their wireless toys.
IDC's recently released study, U.S. Youth and Young Adult Wireless Subscriber 2004-2008 Forecast (IDC #32377), examines the wireless usage and behaviors of 13-24 year olds.
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