IDC Health Insights’ IDC MarketScape Examines 11 Leading IT Outsourcing Vendors Serving the Life Science Sales and Marketing Market

FRAMINGHAM, MA, November 21, 2011 – IDC Health Insights revealed today the availability of a new IDC MarketScape report designed to guide life science companies evaluating IT outsourcing vendors of sales and marketing services. The new report, IDC MarketScape: Worldwide Life Science Sales and Marketing IT Outsourcing 2011 Vendor Assessment (Document # HI231228) provides an assessment of 11 leading IT outsourcing vendors that serve the life science sales and marketing market. In the report, IDC Health Insights provides an opinion on which vendors are well-positioned today based on current capabilities and which are best positioned to gain market share over the next three to five years. Vendors evaluated include: Accenture, Capgemini, CSC, Cognizant, HCL, Infosys, Mahindra Satyam, NTT Data, TAKE Solutions, Tata Consultancy Services (TCS), and Wipro.

According to the report, 48% of life science companies are expected to increase overall sales and marketing IT spending this year. IT services in particular are expected to increase most significantly, relative to software and hardware, with approximately 7% growth. As such, among life science companies there is strong demand for skilled IT outsourcing partners that can reduce costs while simultaneously adding additional IT-centric value and strong life science industry expertise.

Each vendor has been evaluated against 24 criteria divided between two main categories: strategy measures for success and capability measures for success. Within each of these criteria, IDC Health Insights has weighted specific criteria and sub-criteria that are particularly significant for life science companies evaluating IT outsourcing partners.

According to Eric Newmark, IDC Health Insights program director, “Life science companies are being driven toward sales and marketing IT outsourcing by several business needs, including the need to automate and optimize reoccurring sales activities, consolidate disparate information sources to better comply with aggregate spend regulations, and improve sales force effectiveness and efficiency via next-generation SFA applications, mobile platforms, and streamlined functionality and usability. Whether a pharma is seeking tactical or strategic assistance, this IDC MarketScape provides valuable guidance.”

The report provides an assessment of where the life science sales and marketing IT outsourcing market is going, how the major vendors stack up, and what criteria are most important for life science companies to consider when selecting an IT outsourcing vendor.

For additional information about this study, or to arrange a one-on-one briefing with Eric Newmark, please contact Sarah Murray at 781-378-2674 or Reports are available to qualified members of the media. For information on purchasing reports, contact

About IDC MarketScapes

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About IDC Health Insights

IDC Health Insights assists health businesses and IT leaders, as well as the suppliers who serve them, in making more effective technology decisions by providing accurate, timely, and insightful fact-based research and consulting services. Staffed by senior analysts with decades of industry experience, our global research analyzes and advises on business and technology issues facing the payer, provider and life sciences industries. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology market. IDC is a subsidiary of IDG, the world’s leading technology, media, research, and events company. For more information, please visit, email, or call 508-935-4445. Visit the IDC Health Insights Community at


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