IDC Launches Dynamic Community for Manufacturing and Retail Technology Buyers ; New communities to explore topics including cloud computing, sustainability, supply chain risk, and customer experience

FRAMINGHAM, Mass. – July 27, 2009 – IDC Insights, a series of industry-specific research and advisory services, today announced the launch of the IDC Manufacturing Insights Community and the IDC Retail Insights Community, the latest additions to the IDC Insights Community, a dynamic technology buyer community launched in March 2009. The IDC Insights Community is designed to help facilitate the important discussions that need to take place in today’s businesses and provide a forum for information exchange and idea generation among peers. In the spirit of social networking, the goal of the community is to create a forum for IT and business professionals to discuss technology issues within the context of their business.

Specifically, the analysts with IDC Manufacturing and Retail Insights will look to tackle some of today’s most pressing trends including: Automotive Industry Future, Cloud Computing, Customer Experience, Future Factories, M2M, Retail PLM and Sourcing, Sustainability and Supply Chain Risk.

IDC Manufacturing Insights and IDC Retail Insights communities will feature:

* Networking opportunities– Invite, Find and Interact with Analysts and Other Members

* Analyst Blogs

* Discussion Forums

* Resource Library

* Events Calendar

Members will be invited to participate in blog discussions, forums and polls, learn about and share best practices, tips, tricks and tools related to business/technology alignment, network with colleagues and provide feedback to IDC analysts and peers. IDC analysts will regularly contribute content including blog posts, forum discussions and generate questions for the community members to discuss. In keeping with IDC Insights’ unique value proposition, the communities will address IT issues within the context of an industry’s business. IDC analysts worldwide will participate in the community, ensuring the content will be global in nature.

To join the community, please visit: http://idc-insights-community.com/[http://idc-insights-community.com/].

“We are pleased to unveil the Manufacturing and Retail industry segments within the IDC Insights Community and extend our conversations with industry thought leaders through the use of social networking,” said Bob Parker, group vice president, IDC. “We look forward to leveraging the power of our Community to better serve our clients, prospects and partners in offering the most compelling and relevant research and analysis on today’s most pressing trends.”

For additional information about IDC Manufacturing Insights or IDC Retail Insights, or to arrange a one-on-one briefing with an IDC analyst, please contact Sarah Murray at 781-794-3214 or sarahbethmurray@gmail.com. In addition, related reports from IDC are available to qualified members of the media. For information on purchasing reports, contact insights@idc.com; press personnel should email sarahbethmurray@gmail.com.

About IDC Insights

IDC Insights provides industry executives with research-based advisory and consulting services that enable information technology (IT) and business executives to maximize the business value of their technology investments. IDC Insights research covers the industry value chain for energy, financial services, government, health, retail and manufacturing. Staffed by senior analysts with extensive experience in these industries, IDC Insights provides a portfolio of offerings that are relevant to both IT and business needs.

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology and telecommunications industries. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. For more information about IDC, please go to www.idc.com[http://www.idc.com].

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