IDC Launches New Industry Program Covering the Current State of Future Promise of Wireless Business Network Services

FRAMINGHAM, MA – NOVEMBER 28, 2001 – Wireless technologies have advanced to the point where businesses can start to use them as a strategic differentiator. In response, IDC today announced the launch of a new research service focused on the current state and future potential of wireless business network services (WBNS).


According to IDC, the market for wireless business services is the next long-term, high-margin revenue opportunity for wireless carriers, network equipment companies, device and computer hardware manufacturers, software developers, and ASPs. IDC’s new program is designed to help companies that provide enterprise wireless services understand the complexities of the wireless business market and improve their competitive positioning and overall strategic direction in this rapidly evolving market segment.

IDC is also pleased to announce that Keith Waryas, a 7-year IDC veteran, will champion the WBNS service as research manager. Waryas previously supported IDC’s Internet group and is highly experienced in the issues facing wireless business and enterprise markets.

"There is a critical difference between applications and services targeted at the mass market and those intended for business and enterprises," Waryas said. "While consumers may be looking at mobile news, messaging, and gaming, businesses are trying to improve efficiency and competitive advantages by expanding their office applications beyond the desktop. However, wireless enablement of corporate intranets, and databases, as well as related developments such as wireless virtual private networks and wireless network monitoring related to customer service level agreements is brand new turf for both wireless carriers and the service providers. Understanding the customer, the competitive landscape, and emerging best practices will be an essential ingredient for success."

IDC’s WBNS service squarely focuses on these and other wireless business market issues. This service assesses the competitive offerings of wireless solutions providers, which present substantially different issues from those presented by services facing the voice-focused and consumer markets.

Some of the key topics that IDC’s Wireless Business Network Services research analyzes include:

· Wireless business services applications bundling

· Wireless business services value chain

· Wireless unified messaging and conferencing

· Business customer MIS and senior management decision-making factors

IDC has recently published a number of major market studies covering the wireless industry, including:

· U.S. Wireless Internet Subscriber Forecast and Analysis, 2000-2005 (IDC #W25160): This report addresses current wireless Internet access services provided by carriers, relationships that have been formed and content that is being provided, what tactics have resulted in a successful service for some carriers, and future trends in the area. Wireless resellers that offer wireless Internet access using devices other than wireless phones are also examined.

· Wireless LAN Management Forecast and Analysis, 2000-2005 (IDC #W25785): This study describes the equipment, deployment, standards, and competitive factors that will influence the WLAN management market as it emerges from its infancy to become a critical feature of enterprise network management strategies and a new service offering for service providers.

· 3G, Wireless LAN, and Bluetooth: Friends or Foes? (IDC #W25539): This document discusses whether 3G will be squeezed between 2.5G and wireless LAN, where 3G networks and wireless LANs stand in relation to each other, and where Bluetooth fits into the equation.

To purchase one or more of IDC’s reports contact Demetra Georgakopoulos at 508-935-4496 or To learn more about IDC’s new Wireless Business Network Services research, contact Jon Guloyan at 1-800-343-4952, extension 4296, or at

About IDC

IDC delivers dependable, high-impact insights and advice on the future of ebusiness, the Internet, and technology to help organizations make sound business decisions. IDC forecasts worldwide markets and trends and analyzes business strategies, technologies, and vendors, using a combination of rigorous primary research and in-depth competitive analysis. IDC provides global research with local content through more than 700 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.


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