IDC Launches New Web Experience for its Global Tracker Research Clients
FRAMINGHAM, Mass., June 28, 2011 – International Data Corporation (IDC) today launched a newly redesigned Web site for its industry standard Trackerproducts and services. The new site design provides a fresh experience for the thousands of global clients that subscribe to IDC's quarterly, semiannual, and monthly data tracking products.
The new interface, developed with extensive user input, provides Tracker clients with a single starting point for access to a wide range of Tracker resources, including data updates and downloads, delivery schedules, market taxonomies, press releases, and analyst contacts for over 150 IDC Trackers. These resources are all linked to the core Tracker products with which they are associated, making it a straight-forward process for clients to find what they need.
"Our clients have been telling us that they want IDC's Tracker research and related deliverables to be easier to find, digest, and distribute. We listened to what they wanted, and set out to deliver on their requests. The new site is an important improvement for our Tracker clients, and it is the first in a series of significant improvements that will make our Tracker data accessible in a more user-friendly way," said Eric Prothero, senior vice president, Worldwide Tracker Research.
Clients will continue to access Tracker information with their existing user names and passwords, but all the information and deliverables pertaining to a particular tracker for a particular client will be contained within that user's product page. For non-Tracker clients, the new Web interface includes videos that highlight IDC's Tracker business and the key competitive advantages that IDC maintains in the marketplace. "The videos are particularly interesting for those wanting to get a better understanding of what we do and how we do it," added Mr. Prothero.
The new Tracker Web site can be viewed at http://www.idc.com/tracker/showtrackerhome.jsp.
IDC's trusted data tracking products and services provide accurate and timely market size, vendor share, and forecast information to clients looking to identify market and product expansion opportunities, increase revenues, and win market share. From high-level worldwide views to detailed snapshots of specific regions and countries, IDC Tracker research services offer comprehensive data tracking scaled to meet specific business needs. The services draw on IDC's extensive research capabilities in more than 80 countries around the world.
For more information about IDC's Tracker products and services, please contact Kathy Nagamine at 650-350-6423 or firstname.lastname@example.org.
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.