IDC MarketScape Provides Definitive Assessment of Worldwide Creative Photo Print Solution Vendors

FRAMINGHAM, Mass. – July 16, 2009 – IDC today released a new IDC MarketScape report profiling and ranking the leading technology vendors in the worldwide creative photo print solutions market. These solutions include consumer printing of calendars, photobooks, cards, mugs, etc. IDC's MarketScape utilizes a rigorous scoring methodology that produces a definitive assessment of each vendor's current market capabilities for competing in the future.

IDC MarketScape: Worldwide Creative Photo Print Solutions, 2009 Vendor Analysis (Doc #218495) evaluates the offerings of five creative-photo print solution vendors – HP, Fuji, Kodak, Noritsu, and Xerox – focusing on each vendor's capabilities and menu of services, and how well aligned they are to customer needs. It also assesses each vendor's future strategy and how it aligns with customer needs and requirements in the next three to five years. The results are used to create a unique, graphical representation of the market based on each vendor's current capabilities and future strategies.

The analysis revealed that while all vendors performed well, and the majority offer very similar solutions and benefits, what differentiates these vendors is their market orientation. HP and Xerox are heavily invested in the commercial print market, while Fujifilm and Noritsu focus on traditional photofinishing solutions. Kodak is doing its best to straddle both worlds. In general, vendors have well-articulated plans to offer a complete and integrated end-to-end photofinishing solution. The current offerings are generally robust and integrated, even if not always complete. This research highlights the factors that will most influence the creative photo print solutions market and outlines the opportunities for short- and long-term success.

"Creative photo printing solutions bring commercial printing to the mass market," said Ron Glaz, director, Digital Imaging Solutions and Services at IDC. Based on a comprehensive and rigorous framework that analyzes participating vendors, this study finds that print providers with commercial print experience have a better likelihood to nourish new opportunities and find greater levels of success in this evolving market.

About IDC MarketScape

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

For more information about IDC MarketScape, please contact Karen Moser at kmoser@idc.com.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 45 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com[http://www.idc.com].