IDC Names 2010 Innovative Software Companies Under $100M to Watch, as Application Software Responds to the Social Web, Cloud Delivery Models, and Increased Use of Mobile Applications

FRAMINGHAM, MA – September 14, 2010 – In an effort to recognize applications vendors with revenues of less than $100 million who are adapting and innovating around key trends in the applications market, International Data Corporation (IDC) has published a new document highlighting a set of "Innovative Software Companies Under $100M to Watch" for 2010.

"Business has changed. The social web, cloud delivery models, and an increased use of mobile in the enterprise are all impacting businesses and the enterprise application software needed to facilitate business change," said Michael Fauscette, group vice president, Software Business Solutions. "Contributing to much needed innovation in enterprise software is a group of small companies with the vision and technology to help businesses deal more effectively with the new business environment."

To identify the 2010 Innovative Application Companies Under $100M to Watch, IDC solicited entries from applications vendors with annual revenues of less than $100 million who exemplified one or more of three key trends in applications today. These trends were:

Social Business Solutions

* : Enterprise social solutions that support the transformation to a social business. Solutions could be social platforms that enable communities, blogs, microblogs, wiki's or other social collaboration and business functions, socialytic software platforms and applications, or other innovative social business software tools.Enterprise Application Vendors Go-to-Market Strategies

* : Enterprise software application companies with innovative go to market strategies and/or unique business models including unique channel partner models, cloudsourcing models, and software within a service offerings.Mobile Enterprise Applications

* : Mobile is the new enterprise desktop for many employees. With touch UI's, WiFi capabilities, and mobile applications, smart phones are rapidly gaining market share. A new class of mobile enterprise software applications and platforms are emerging to take advantage of the new mobile hardware platforms and provide access to enterprise systems and processes beyond email.

Companies were judged on these criteria as a measure of their driving innovation in applications software. The companies selected in the applications category are (in alphabetical order):

* Antenna Software

* Appirio

* CloudShare

* CyberShift

* INgage Networks

* InsideView

* Lithium Technologies

* Mobisoft Corporation

* Private Social Networks

* Zuora

The IDC study, Innovative Software Companies Under $100 Million to Watch, 2010 (IDC #224842), profiles each of the companies based on their exemplification of one or more of the three identified trends. These selection criteria were developed from IDC's Worldwide Software Business Solutions 2010 Top 10 Predictions: The "New Normal" for Enterprise Software (IDC #222024).

IDC's "Innovative Companies Under $100M to Watch" reports are a qualitative evaluation of a set of vendors within a specific market – they are not a stack ranking nor do they represent an exhaustive evaluation of all companies in a segment or a comparative ranking of the companies in the report. IDC solicited entries from vendors of less than $100 million that exemplify specific key trends (selected by analysts) that are driving change in a specific software market. Vendors submitted case studies that exemplified one of the trends used as the basis for the award. These case studies were evaluated individually and independently by related market analysts across several pre-determined criteria. The case studies submitted for review had to demonstrate that the technology was available, able to be implemented and provided real-world benefits to the customer.

For more information about this study please contact Michael Shirer at mshirer@idc.com.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 100 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com [http://www.idc.com].

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