IDC Releases Sales Incentive Compensation Applications Study and Finds that the Market is Ready for Advancement for Companies of All Sizes
FRAMINGHAM, MA – NOVEMBER 7, 2007 – Sales compensation has become more complex and critical to an organization's growth and success, and as such, a recent IDC report finds that the market for automated sales incentive compensation management applications has rebounded, and will continue to increase its profile and growth. IDC also believes that the market for sales incentive compensation solutions is now ripe for advancement, as companies of all sizes will be increasingly driven to accelerate their corporate performance and will require these tools to enable synchronization of selling strategies with execution.
"Sales incentive compensation is one of the many subtle areas of an organization's processes that has been overlooked in deference to more pressing automation requirements. However, as organizations' enterprise applications environments evolve and become more sophisticated, automating specific processes, such as sales incentive compensation, creates the vital link between an organization's internal processes and those of its front-office employees. This links an organization's operations with its call to action," said Mary Wardley, research vice president of CRM Applications at IDC.
IDC's Worldwide Sales Incentive Compensation Management Applications 2007 Vendor Profiles: State-of-the-Market Viewpoint and Future Market Predictions (IDC #209053) competitive analysis study provides an overview of the sales incentive compensation management applications market, including the key factors contributing to its rising importance and includes 13 in-depth profiles of both leading and emerging vendors, and identifies the characteristics that vendors will need to be successful in the future.
Additional aspects of this report include observations on:
* Strategies of new entrants, best-of-breed vendors, suite vendors, and vertical industry specialists who participate in the sales incentive compensation applications market
* Strategic value of automated sales incentive compensation solutions over paper-based (Excel) and homegrown systems, and their critical role in performance management measurement
* On-demand (SaaS) offerings for sales compensation management
* Sarbanes-Oxley (SOX) compliance as a key market driver
* Increasing importance of integration of more sophisticated analytics tools and data management repositories, and mobile devices with sales compensation solutions
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