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01/03/2007

IDC Study Identifies 10 Emerging Mobile Players To Watch in 2007

FRAMINGHAM, MA – JANUARY 3, 2007 – Mobile services, applications and devices continue to be one of the most rapidly evolving areas of communications, content, entertainment, and enterprise connectivity. Some of the most interesting companies that are poised to potentially play larger roles in the mobile industry are small companies that few people have heard of. Smaller companies are often hotbeds of creativity, new thinking, and innovation, but are often unknown within an industry sector that can appear dominated by relative behemoths. This annual IDC study highlights 10 small mobile companies that IDC analysts collectively believe have the potential to have a market impact disproportionate to their current size.

The companies that IDC has chosen to highlight as emerging players to watch for 2007 are (in alphabetical order) Dexterra, Firethorn, GoGoMo, GrandCentral Communications, InnoPath, iSkoot, JumpTap, mFormation Technologies, Sonic Branding Solutions, and TeleNav.

The companies IDC has chosen to highlight for 2007 echo four broad strategies or attributes: companies looking to create new markets and industry sectors through new capabilities or combinations of capabilities that already exist; companies developing new ways to address existing or near-future customer and industry needs; companies that see market challenges in terms of business opportunities and are clearly articulating how to address these challenges; and, even though they are currently small, companies that have the potential to both grow and play larger roles in the broader mobile industry over time.

The role that smaller companies are playing in driving the wireless markets continues to be one of the brightest stories of wireless and is set to continue into the future. The last 12 months have shown that the increasingly rapid evolution of the wireless ecosystem and marketplace continues to create many market opportunities for smaller companies that can effectively address issues in the multimedia, content, data, integration, application-enabler, and enterprise markets.

"Collectively, the outlook for these emerging wireless players is bright when set against the backdrop of the rapidly evolving wireless ecosystem and marketplace, evolving market strategies of larger wireless players, increasing reliance upon mobile by enterprises, and the overall trend of wireless becoming ever more central to ever more subscribers as the "third screen" in their lives," says Scott Ellison, vice president, Wireless and Mobile Communications at IDC.

This annual IDC study, Ten Emerging Mobile Players To Watch in 2007 (IDC #204820) study discusses 10 smaller emerging mobile players that IDC analysts believe are worthy of highlighting to the broader wireless industry and have the potential to make substantial impacts in the larger mobile market.

To purchase this document, call IDC's Sales hotline at 508-988-7988 or email sales@idc.com.

About IDC

IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

IDC is a division of IDG, the world's leading technology media, research, and events company. Additional information can be found at www.idc.com

All product and company names may be trademarks or registered trademarks of their respective holders.

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