IDC Tech Outlook 2011 Emerging Markets Conference Looks Beyond BRIC, Highlighting the Trends and Opportunities Driving the Next Set of Fast-Growth Economies

FRAMINGHAM, Mass., June 29, 2011 – The emerging markets of Asia/Pacific, Central and Eastern Europe, the Middle East, and Africa (CEMA), and Latin America are forecast to be among the growth leaders in information and communications technology (ICT) spending. To understand and succeed in these markets, businesses and investors need reliable local knowledge and insight. On July 14th and 19th, the International Data Corporation (IDC) Tech Outlook 2011 Emerging Markets conference will feature some of the industry's most knowledgeable and trusted analysts from these markets, who will share their research and opinions on the most significant technologies, trends, and opportunities in these up and coming economies.

The two one-day events, to be held in San Mateo, California (July 14) and New York City (July 19), will provide an overview of emerging market opportunities by technology and geography. From the BRIC countries (Brazil, Russia, India, and China) to the next set of fast-growth economies, the presentations will highlight some of the critical differences among three categories of emerging markets: Maturing (relatively developed), Mainstream (developing/emerging), and Incubating (immature/underdeveloped).

"The countries that are leading the recovery in IT spending are remarkably diverse and offer a wealth of opportunities, if one knows what to look for and how to proceed," said Philippe de Marcillac, IDC's Executive Vice President, International Business Units. "It's important to understand the dynamics that are driving growth and development in each of these countries, including cultural and demographic trends as well as economic ones. With analysts located in all the key emerging economies, IDC has first-hand knowledge of how these forces are playing out within a particular market."

IDC's Tech Outlook 2011 Emerging Markets conference will feature leading IDC analysts from outside the United States, who will provide new insights into their home markets in Asia/Pacific, CEMA, and Latin America. The presentations will explore a variety of socio-economic factors, including demographic trends, government-led development and investment initiatives, and emerging industries that are investing in technology. In addition, the analysts' comments will focus on the technologies, such as mobile devices, cloud services, and broadband connectivity, that are taking hold in these markets and accelerating the pace of development and modernization.

The IDC analysts and executives scheduled to speak at the conference are:

Philippe de Marcillac, IDC's Executive Vice President, International Business Units

Kitty Fok, Vice President, End-User Research & Statistics Group and Greater China Research, IDC Asia/Pacific

Steven Frantzen, Senior Vice President, Research, IDC EMEA, and Managing Director, IDC CEMA (New York only)

Jyoti Lalchandani, Vice President and Regional Managing Director, IDC Middle East and Africa (San Mateo only)

Jaideep Mehta, Vice President and Country Manager, IDC India

Sandra Ng, Group Vice President, Practice Group IDC Asia/Pacific

Mauro Peres, Country Manager, IDC Brazil (San Mateo only)

Simon Piff, Director, Enterprise Infrastructure, IDC Asia/Pacific (San Mateo only)

Ricardo Villate, Research and Consulting Director, IDC Latin America (New York only)

With a direct presence in 55 countries, including all the emerging economies, and more than 1,000 analysts worldwide, 46% of whom are based in these markets, IDC is in a unique position to provide detailed insight and advice on trends and developments within these countries. In addition to a global presence, IDC's emerging market research benefits from systematic and consistent research methodologies, regional and country-level surveys, and industry-specific knowledge and practices for key verticals such as government and healthcare.

"The high growth in these emerging markets for ICT products and services is creating major opportunities for the technology industry," added de Marcillac. "But it would be an oversimplification to assume that this is simply a return to business as usual. To seize these opportunities, businesses will need to refine their strategies to meet the specific needs of each individual market."

For more information about IDC's Tech Outlook 2011 Emerging Markets conference, including complete agenda and registration details, please go tohttp://www.idc.com/prodserv/techoutlook2011.jsp.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

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