IDC to Release New Enterprise Mobility Research at Enterprise MobileNext Forum on November 30

FRAMINGHAM, Mass., November 17, 2011 – International Data Corporation (IDC), the premier global provider of market intelligence and advice, will release new research that captures the pulse of mobile deployments and planning on November 30, 2011 at the inaugural Enterprise MobileNext Forum, produced in collaboration with IDG World Expo. Additionally, IDC's Chief Research Officer, Crawford Del Prete, will kick off the two-day conference with a provocative presentation on IDC's strategic framework for the Mobile Enterprise. Del Prete will share IDC's vision for Enterprise 2020 in the context of a changing technology and enterprise IT landscape, enabling CIOs to make better decisions today with a vision of tomorrow.

Data reveals that mobile consumerization represents the greatest opportunity — and challenge — to enterprises. IDC's just released report, entitled, CIO Best Practices — BYOD: Balancing Strategy, Management, and Policy for the Employee-Liable Mobile Device (Doc #231294), provides an in-depth look at enterprise mobility and the factors compelling CIOs to adopt "bring your own device" (BYOD) strategies. CIOs are struggling with the growing number of devices infiltrating their enterprises and must balance the acceptance of these devices with securing and managing corporate assets and keeping user in compliance, while respecting privacy issues. While more than 80% of enterprises surveyed are planning to spend the same or more on mobility in the next 12–18 months, surprisingly few companies have developed effective mobile policies to address BYOD. Authors David McNally, Stephen D. Drake, and Nicholas McQuire break down the remarkable shift in the enterprise acceptance of BYOD and discuss in detail the market forces driving adoption, and best practices for CIOs establishing company-wide policies.

"There are major operational and management changes in store for the enterprise as the connected world continues to evolve at a rapid pace and with the onslaught of mobile products, usage, and applications. With more than 30 billion "things" connected to wireless networks, forward-thinking executives are the ones proactively addressing topics such as BYOD and updating strategies to incorporate mobile NOW," said Stephen Drake, program vice president of Mobility and Telecom and forum co-chair, IDC.

Del Prete's keynote presentation "Mobility Changes Everything: IDC's Strategic Roadmap," takes place on Wednesday, November 30 at 8:45 am. In the talk, he will map IDC's comprehensive mobile forecasts across connectivity, devices, and operating platforms, and lay out the firm's view of how mobile will shape the C-suite agenda, from development approaches, security, and policy to fundamental considerations of corporate strategy and decision-making structures. To learn more about Del Prete's presentation, please visit

"The top concern for IT executives today in the mobile space is policy, compliance and security. Mobile can be a fantastic way to leap-frog the competition and differentiate – and we will hear from many such companies at Enterprise MobileNext – but today’s mobility landscape introduces new complexities into your organization. IT leaders need to get a handle on the risks and tradeoffs associated with the new mobile reality,” said Crawford Del Prete, chief research officer at IDC.

Registration: Registration is open for Enterprise MobileNext. To register, visit Those interested in obtaining more information about the Enterprise MobileNext, can visit

About IDG World Expo

IDG World Expo ( is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld|iWorld, MacIT® Conference, Electronic Entertainment Expo® (E3®), Anime Expo®, QuakeCon, Halo® Fest, Enterprise MobileNext, Macworld Mobile at Mobile Asia Congress™, and Macworld Mobile at Mobile World Congress™ . IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting


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