IDC’s Annika Alford Named Key Influencer on Internet in Latin America

FRAMINGHAM, MA. – MAY 22, 2000 – Annika Alford, program manager for IDC Latin America's Internet research, has been named one of the 50 most influential people affecting the growth of the Internet in Latin America by i- biz Magazine, a Dow Jones publication.

The article, in i-biz's April 2000 issue, cited IDC as "the Bible" in Latin America among firms collecting and analyzing industry statistics and also made reference to IDC as the most quoted source of Internet industry statistics on Latin America.

Alford, who received her MBA from the University of California at San Diego's Graduate School of International Relations and Pacific Studies, has lived in Costa Rico and Mexico. She joined IDC in 1996 and is based in IDC's Mountain View office. She manages the Internet, telecomm, and datacomm research for IDC Latin America and was the author of IDC's highly successful 1999 Latin America eCommerce and Strategies study.

"Annika has been an instrumental player in the IDC Latin America team," said Eric Prothero, group vice president, IDC Latin America. "We are thrilled to see her recognized for her expertise and insight. The Internet market within the Latin American region is experiencing explosive growth and Annika's knowledge and forecasts of this market have helped to solidify IDC's leadership position."

IDC Latin America's Internet research examines the Internet and ecommerce markets of Latin America with a focus on how the region is developing as an ecommerce market. Special emphasis is placed on unearthing and analyzing the primary obstacles and drivers to ecommerce in the region. Research emphasizes forecasts for Internet users and Web spending (business-to-business and business-to-consumer commerce), Web-based and traditional EDI, payment technologies (online and offline), ecommerce logistics, regional and country portals, online advertising, and Web usage demographics and habits.

IDC Latin America's ecommerce data is provided through its Latin America Internet and eCommerce Strategies continuous information service. For more information on this research program and other Latin American Internet market research, please contact Daniel Cardamone at or 305-267- 2616. For additional information on IDC's wide range of Latin America research programs, please contact Beth Freedman or Lisa Bloom at 508-872-8200.

With a network of six country offices in Latin America and two regional offices – in Silicon Valley, Calif. and Miami – IDC is the leading supplier of IT market information on Latin America. IDC provides full market coverage of PCs, mainframes, Unix systems and workstations, servers, desktop printers, professional services, local area networks, the Internet, telecom, RDBMS software, distribution channels, NT, and IT spending patterns in Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela. IDC also conducts primary research in Peru, Ecuador, Central America, and the Caribbean. IDC is the leading supplier of IT market information on Latin America.

About IDC

IDC delivers dependable, high-impact insights and advice on the future of ebusiness, the Internet, and technology to help organizations make sound business decisions. IDC forecasts worldwide markets and trends and analyzes business strategies, technologies, and vendors, using a combination of rigorous primary research and in-depth competitive analysis. IDC provides global research with local content through more than 500 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.

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