IDC’s Industry-First Study of What Drives End-User Print Volume Reveals Keys for Vendors to Leverage Opportunities

FRAMINGHAM, Mass. – April 22, 2009 – The current economic crisis triggers a reduction in demand for hardcopy devices and a reduction in usage due to fewer business transactions and fewer employees. In turn, a reduction in usage has adverse implications for the 50-70% annuity revenue that manufacturers depend on. In this context, IDC studied 22 print drivers and 1,400 end users to identify what is driving print volume and to point to opportunities where print volume is increasing.

Vendors looking to target or develop solutions for print volume opportunities should consider the following:

* Eight applications are worth targeting, most of which are horizontal.

* Two unexpected vertical industries represent attractive targets for increasing print volume.

* A correlation exists between company size and print volume.

* While gender has practically no impact on print volume, age does.

* Among all device types, color laser MFP stands out for its print volume increase.

* Three vendor brands are in the best shape relative to increasing print volume.

"It has never been more important to understand drivers of print volume," said Jake G. Wang, program manager, Hardcopy Usage at IDC. "Our analysis looks at 22 drivers categorized into Firmagraphic, Device-specific, Application, and Demographic areas and concludes with essential guidance."

IDC's study, Print Drivers – What is Driving Print Volume? An IDC Hardcopy Usage Analysis Presentation (Doc #217555), takes a comprehensive look at 22 print drivers, assesses which ones drive print volume the most, and reveals what percent of end-users have moderate-to-high print volume increases.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 100 countries. For more than 45 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

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