IDC’s Semiconductor Group Announces SMART TECHnology World Sponsors and Speakers 

SAN MATEO, CA – March 8, 2011 – The International Data Corporation (IDC) Semiconductor research team today announced the major sponsors and speakers for its newly-launched SMART TECHnology World conference, which is scheduled for April 19-20, 2011 in San Francisco. Market and technology leaders in smart technology spanning a broad set of embedded system verticals, device markets, and ecosystems are set to deliver an exciting line up of presentations, panels, and interactive discussions on the future growth and outlook of the multi-billion unit market.

Major SMART TECHnology World conference sponsors are Intel Corp., Microsoft Corp., and Freescale Semiconductor, Inc. Additional sponsors will be announced over the coming week.

Conference highlights include:

Insightful keynotes and track session presentations from:

Intel's Ton Steenman, Vice President and General Manager, Embedded & Communications Group

Freescale's Lisa Su, Senior Vice President and General Manager, Networking and Multimedia

Microsoft's Kevin Dallas, General Manager, Windows Embedded Business

General Motors' Byron Shaw, Managing Director, Advanced Technology

Samsung's Ana Hunter, Vice President of Technology and Foundry Services

Motorola Mobility's Omar Javaid, Vice President, Converged Solutions

Sprint-Nextel's Tim Johnson, In-Vehicle Connectivity/Telematics

Flextronics' EC Sykes, President Flextronics Industrial

Texas Instruments' Deepu Talla, General Manager, OMAP Mobile Computing Business Unit

InvenSense's Steven Nasiri, President and CEO

Icera's Jim Finch, Vice President of Marketing

Marketing Leader, Reynette Au, former VP Marketing and Alliances at Atheros and ARM

IDC's Mario Morales, Program Vice President, Semiconductor and EMS Research

Two days with four tracks: consumer & connectivity, automotive & industrial, enabling technologies, and manufacturing & supply chain

New smart technology research findings from IDC: "Smart Tech Market Forecast and 2020 Vision"

IDC analysts and intimate one-on-one discussions

A panel and fireside chat discussion with some of the most innovative technology companies

Vendors, technology providers, and investors coming together to engage with leading companies and learn about the next wave of devices and technologies

SMART TECHnology World is for decision makers – executive management, financial investors, business managers and end users of smart technology. The conference will be held on April 19-20 2011 at the Ritz-Carlton in San Francisco. For more information about SMART TECHnology World, including a complete agenda and registration information, please visit http://www.smarttechnologyworld.com.

SMART TECHnology World Sponsors include:

Intel Corporation

Microsoft Corporation

Freescale Semiconductor, Inc.

IDC Energy Insights

IDC TECHinvestor

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting http://www.idc.com.

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