IDG Announces Launch of Zoom Magazine In The Netherlands
BOSTON, MA – FEBRUARY 12, 2003 – International Data Group (IDG), the world's leading technology media company, today announced it will launch the publication ZOOM, in The Netherlands on March 7, 2003. Targeting The Netherlands' growing group of consumers who are interested in buying or working with a digital or video camera, ZOOM will provide digital technology news, in-depth analysis of new cameras, how-to articles, and special reports on new digital photography developments.
"With digital photography and videography becoming increasingly popular in The Netherlands, there is a need for a trusted information resource to provide up to the minute news and reviews on the hottest digital products," said ZOOM Editor in Chief Eric Verweij. "This new publication provides consumers the information that is critical before, during and after the buying process."
Published six times per year, ZOOM has a paid circulation of 40,000 and sells for 4,50 Euros (including a DVD), and its premiere issue contains a total of 14 ad pages out of a 100-page folio. Targeted advertisers include: Canon, HP, Casio, Kodak, Pentax, Samsung, Apple, and Adobe.
Providing hands-on information on hardware and software through reviews, tests, news, workshops, tips & tricks, interviews with other users or photographers, ZOOM covers issues such as:
How important are megapixels?
Which 3 megapixel cameras are on the market and which one should you buy?
Why are there several types of memory cards and what are the benefits of each?
A course on digital photography
A checklist: do's and don't's on buying products and accessories that enhance a camera's potential
Led by Editor in Chief Eric Verweij, the publication will feature regular sections including: Flits!, a section with news, trends, and updates; a workshop on photographic basics; Straatbeeld (Street Image), a section in which people off the street who are filming or taking pictures are asked a few questions; Fotoreview, a look at new hardware and software for digital photography; and QuickStart, a section that details how to turn a bad photograph into a good photograph.
Launching simultaneously is a web site (www.zoom-magazine.nl), an e-mail newsletter reaching thousands of photography enthusiasts every two weeks, and an online forum for users to communicate with each other on digital photography and videography topics and exchange ideas, advice, and tips on where to buy the best cameras and camera products.
Headquartered in Boston, International Data Group (IDG) informs more people about information technology than any other company in the world and is the leading global provider of IT media, research, conferences and events. IDG publishes more than 300 newspapers and magazines in 85 countries, led by the Computerworld, InfoWorld, Macworld, Network World, PC World, and CIO global product lines. IDG offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 websites in 70 countries. IDG is also a leading producer of 168 computer-related events in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.
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