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03/31/1998

IDG Announces Successful Launch Of Internet Commerce Expo (ICE) Boston

BOSTON, MA, March 31, 1998 — International Data Group announced today that over 10,000 high-level attendees and over 170 exhibitors and over 600 paid conference registrants participated in their Internet Commerce Exposition (ICE) held March 23-26, 1998 at Boston's World Trade Center. The event which was newly launched in the Northeast after successful ICE events in Los Angeles in 1996 and 1997 attracted IT professionals and business executives from enterprise organizations worldwide who were looking for E-commerce solutions.

"We listened to our customers and launched an East Coast event to address the strong presence of IT buyers seeking Internet Commerce solutions for their enterprises, and we are delighted with the response from both the IT industry and attendees from corporate America," said Ronald Milton, president and founder of Internet Commerce Expo, an IDG Company. "With conference delegates from across the U.S. as well as 12 other countries, the ICE Boston expo and conference clearly established itself as a world-class event for the future."

Attendees had the opportunity to meet with key IT marketing companies in the Internet commerce space such as Lotus, Microsoft, Compaq, H-P, Intel, IBM, CommerceOne, Open Market, AT&T, SilkNet, Unisys, Connect, Broadvision, TRADE'ex, iCAT, Pandesic, Cisco, Engage, Intershop, CyberGuard and more, who delivered a clear view to business attendees on what the exponential growth of Internet commerce will mean over the next 12 to 24 months.

"The ICE Boston conference has again proved to be the leading information and communication vehicle serving the Internet Commerce markets," commented Marianna Danilovic, manager of strategy consulting, KPMG Peat Marwick. "The high percentage of senior management attendance at ICE demonstrates the commitment from leading enterprise solutions companies to invest in technology and in ICE as the preferred forum on the leading edge of that technology."

Six keynote speakers provided a reality check on the fast moving pace of business on the World Wide Web. Speakers included Lotus Development Corporation President Jeff Papows; Mark Hoffman, president and CEO of CommerceOne; Don Harbert, vice president, Internet Business Unit, Digital Equipment Corp.; Anthony Bay, general manager, Internet Services Business Unit, Microsoft Corporation; and AT&T Networked Commerce Services Vice President Kathleen B. Earley.

Conference Highlights

Education was a prevalent theme throughout the four-day event, with the ICE Conference program offering comprehensive educational workshops and tutorial sessions designed to tackle critical technical and business issues for a full range of ICE attendees. The program roster included "Internet Strategies for Business Transformation," an executive conference emphasizing case studies of successful Web utilization; the General Conference, with over 50 Internet business education sessions; the Internet Town Meeting, as well as tutorials, brand name workshops and professional certification programs.

In addition, the Massachusetts Electronic Commerce Association named the winners of the First Annual Mass eComm 10 Awards at a special reception held in conjunction with the expo. Ten industry leaders considered as the most influential electronic-commerce figures in the regional market were honored, including NECX President and CEO Henry Bertolon; David Clark, senior research scientist at MIT; Joseph Chung, chairman and chief technology officer of Art Technology Group; and CertCo Vice President Daniel Greer; and Shikhar Ghosh, chairman and founder of Open Market.

"The enthusiastic response to the overall quality of the program made it clear that ICE is, and will continue to be, one of the major initiatives fueling electronic commerce in the region," said Mass eComm President Tom Hopcroft. "I look forward to a long series of ICE events in Boston."

Twenty Internet solutions providers were also awarded "Best of Class" designations by ICE at The Internet Open Awards ceremony sponsored by Solutions Integrator magazine on March 25. Featured were Web-based on-line solutions in industry-specific categories, which were demonstrated live over a high-speed Internet infrastructure on the World Wide Web that was installed for the event. Some 62 companies competed for the distinction in their specific category.

Speaking on behalf of the judges, Alan Alper of Computerworld's emmerce magazine commented that the evaluation process was "a truly challenging and edifying experience," and acknowledged that "each demonstration featured creative approaches and technological innovation in making Internet, Intranet and Extranet solutions available to a rapidly increasing spectrum of users. The prestige associated to winning was obvious from both the seriousness and enthusiasm of the presenters in their demonstrations."

"The Internet Open program of ICE met all our expectations as an innovative marketing initiative, and we recognized outstanding return from participating," comments Diane M. Elavsky, director of marketing for Engage Technologies, Inc. "Most notably, the program represents a terrific vehicle enabling small-to-medium sized companies to have a strong presence at one of the more popular business-oriented trade shows on Internet commerce.

Elavsky added, "The 'all-inclusive' demo booth was extremely convenient and cost-effective, and the association of our 'Best of Class' award with IDG and its new publication, Solutions Integrator, provides real value-add to our reputation. We collected numerous leads, proving ICE is an effective forum for companies targeting the corporate business buyer."

The Internet Commerce Expo will return to the World Trade Center in Boston March 22-25, 1999. In the fall, ICE Los Angeles will be held September 22-25 at the Los Angeles Convention Center. For more information contact Internet Commerce Expo at 1-800-667-4ICE (4423), or visit the Web site at www.idg.com/ice.

"The Internet Commerce Expo provided a great forum for exchanging ideas and locking horns with some of the most dynamic minds in the IT industry. From Monday's executive briefing sessions to Thursday's final keynote from Bob Metcalfe, ICE provided the stage for productive interaction among all types of professionals involved with commerce on the `Net," concluded Rick Miller, Internet Analyst at IDC and editor of The Gray Sheet.

About IDG

The Internet Commerce Expo is a business unit of IDG, the leading global provider of IT media, research, conferences and expositions. IDG publishes more than 285 computer newspapers and magazines and 500 book titles in 75 countries, and offers on-line users the largest network of technology specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 200 targeted Web sites in 52 countries. IDG is also a leading producer of 110 computer-related expositions in 35 countries and research arm International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 41 countries worldwide. Company information is available at http://www.idg.com.

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