IDG Communications and LinkedIn Offer Joint Marketing Services for IT Marketers
Tech Media Company and Social Network to Offer Premium Visibility for Advertisers
Framingham, MA—June 26, 2013 — IDG Communications, the media subsidiary of IDG, and LinkedIn now offer IT vendors an unprecedented presence on LinkedIn, managed by IDG Enterprise’s Custom Solutions group. IDG Enterprise includes the media brands Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, CFOworld and CITEworld. The strategic North American partnership involves a series of marketing programs designed to engage a highly qualified business IT audience through social content and promotions.
Two New LinkedIn Group Platform Marketing Programs
Both programs involve IDG content and community services and the LinkedIn platform and social products to maximize a client’s impact on the world’s largest professional network with more than 225 million members.
Hosted Technology Group Program: IDG Enterprise and LinkedIn will develop a series of highly focused groups for business technology buyers on key topics that could include virtualization, security, cloud, data center, networking, unified communications, business intelligence, mobility, and converged infrastructure. The one-year exclusive group sponsorship comes with the LinkedIn Group platform, group recruitment, a dedicated IDG group manager, daily content and discussion posts, and discussion curation by IDG. The sponsorship includes ad placements, client-produced content assets and posts, and an expected number of group members.
Custom Technology Group: This six-month program uses the same group structure and sponsor ad placement components and enhances the experience by allowing the sponsor to set the content and topic focus, including articles created specifically for the group. Promotion and management are similar to the Hosted Technology Group. This program is dedicated to a client campaign and not tied to a single technology topic as is the case with Hosted Technology Groups.
A Partnership of Leaders in Tech Media and Social Media
The LinkedIn agreement is with IDG Enterprise and its family of IT media brands. IDG Global Solutions will join IDG Enterprise in sales efforts for the company’s largest tech vendor customers. “This agreement greatly expands a relationship with LinkedIn that IDG Enterprise developed several years ago with the CIO Forum, which has grown to more than 52,000 executive IT members today,” said Charles Lee, senior vice president, Strategic Marketing Services & Custom Solutions, IDG Communications. “LinkedIn is a preferred social network for both business professionals and technology buyers making it a key platform for IT marketers. Combined with IDG’s content and content engagement expertise, clients have a unique branding and thought-leadership opportunity.”
About International Data Group
International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.
IDG Communications’ global media brands include ChannelWorld®, CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld, Macworld®, Network World®, PCWorld®, TechHive, and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.
Additional information about IDG, a privately held company, is available at https://www.idg.com.
Trademarks and registered trademarks are owned by International Data Group, Inc. All product and company names are trademarks of their respective companies.