IDG Communications Launches Channel Asia
Technology Publication Will Reach Resellers, Distributors and Vendors
Singapore—April 16, 2018—IDG, the world’s largest media, data and marketing services company, has launched a new publication for the technology channel across Southeast Asia.
Entitled Channel Asia, the new brand will reach resellers, distributors and vendors, leveraging more than 25 years of channel experience through ARN and Reseller News publications in Australia and New Zealand.
Channel Asia will inform the channel through digital content, industry events and awards, as well as social media, database services, research programs and lead generation.
“Resellers are an important audience for IDG and this launch is an example of our commitment to the technology channel,” said Kumaran Ramanathan, President of IDG Communications.
“We continue to see great traction in the market. Our track record of success and strength in the region provides a powerful platform to connect partner solutions across Southeast Asia.”
Delivered through local content and events, Channel Asia will provide a platform for the technology channel to come together at a national and regional level, starting with a Channel Asia Singapore launch.
Going forward, other country specific publications will also be launched under the Channel Asia umbrella, including Channel Asia Malaysia, Channel Asia Indonesia and Channel Asia Philippines.
The Channel Asia team will comprise of Publisher Susan Searle; Editorial Director James Henderson and Commercial Director, Eduardo Silva.
A senior technology journalist has also been appointed and will be based in Singapore, effective late April.
“The channel is an essential part of Cisco’s business and our commitment to our partners remain stronger than ever. IDG’s channel publications help us to reiterate our commitment to the channel via compelling content of the highest quality.”
– Vicki Batka, Vice President of Partner Organisation, Asia Pacific and Japan, Cisco
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“Channel Asia is a publication that will fill a real need in the Asia markets. We have seen the value of channel focused publications in many regions in the world and there is no reason to think Asia would be any different. I’m confident that Channel Asia will be a success in Asia given the track record of the IDG channel team in Australia and New Zealand, alongside the market size, growth opportunities and first mover advantage in this region.”
– Patrick Aronson, Executive Vice President of Asia Pacific, Westcon-Comstor
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“StorageCraft welcomes the launch of Channel Asia, and we look forward to seeing IDG extend its quality channel journalism into Asia. Resellers, service providers, integrators, solution providers and distributors across the region will benefit from the creation of a timely and accurate news source, supported by comprehensive business background information. As we expand our own business across the region, we look forward to extending our mutually valuable relationship with IDG’s channel brands across Southeast Asia.”
– Marina Brook, Head of Asia Pacific, StorageCraft
About IDG Communications, Inc.
IDG Communications connects the world of tech buyers with insights, intent and engagement. IDG Communications is the world’s largest media, data and marketing services company that activates and engages the most influential technology buyers. Our premium brands, including CIO®, Computerworld®, PCWorld® and Macworld®, engage the most powerful audience of technology buyers providing essential guidance on the evolving technology landscape. Our global data intelligence platform activates purchasing intent, powering our clients’ success. IDG Marketing Services creates custom content with marketing impact across video, mobile, social and digital. We execute complex campaigns that fulfill marketers’ global ambitions seamlessly with consistency that delivers results and wins awards. IDG is the #1 tech media company in the world, per comScore.*
*Source: comScore Media Metrix, Desktop Unique Visitors, Worldwide, January 2017
Additional information about IDG, a privately held company, is available at https://www.idg.com
For more information about Channel Asia visit: https://www.channelasia.tech