IDG Communications Selects Widgetbox to Significantly Expand Rich Media Advertising Offerings
SAN FRANCISCO, CA – December 14, 2010 – IDG Strategic Marketing Services, which serves major tech marketers is working with Widgetbox™, the leader in audience engagement and digital marketing solutions, to deliver a new model of enhanced and highly interactive rich media ads. With Widgetbox's ClickTurn ad technology, IDG combines video, real-time content updates, social media, and other highly interactive elements to dramatically increase ad engagement.
IDG and Widgetbox have developed the unique Nanosite Ad Unit that turns an ad into a microsite. A Nanosite brings the benefits of landing pages, video, lead-gen forms and white papers directly into an ad unit without leaving the page. Nanosite sites can dramatically increase brand engagement, brand recall and purchase intent relative to traditional display advertising.
The IDG and Widgetbox Solution: Nanosite Ad Unit
"Traditional display ads models are not designed to optimize reader access and interaction," said Will Price, CEO of Widgetbox. "With a Nanosite, the audience can read white papers, case studies, video tutorials, and other content within a single ad unit." Price added, "In helping IDG deliver highly interactive and entertaining advertising programs, we are also serving as both a strategic partner and technical advisor in building new products that set IDG apart from other media companies."
Widgetbox reduces the cost, time, and complexity typically associated with rich media campaigns for publishers and advertisers. The company collaborates with the IDG team on the creative direction and vision for campaigns, develops the design in-house and provides the functionality, underlying technology, reporting and measurement for the ongoing execution of campaigns. Their marketing programs appear across IDG Enterprise brands such as Computerworld, CIO, and Network World.
"Widgetbox's platform enables us to develop customized interactive rich media ads quickly and cost effectively, compared to starting from scratch each time," said Jeremy Rueb, vice president, Program Development, IDG Strategic Marketing Services. "Together, we are providing more value to marketers by delivering innovative ad concepts that provide highly engaging content choices for readers."
Widgetbox is revolutionizing how companies deliver the latest Web innovations to their customers. Widgetbox's products are powered by the Widgetbox Engagement Platform, a cloud-based, highly scalable application development and deployment system. The world's top brands and publishers leverage Widgetbox to better serve their customers. Based in San Francisco, the company is backed by the world's leading venture capital firms including Sequoia Capital, Hummer Winblad Venture Partners, NCD Investors, and Harrison Metal.
About International Data Group (IDG)
International Data Group (IDG) is the world's leading technology media, events and research company. IDG's media brands — including CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PC World® and TechWorld® — reach an audience of more than 200 million technology buyers in 90 countries.
Online, IDG's network features more than 450 Web sites spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 400 independent Web sites in an ad network complementary to IDG's media brands. IDG® is also a leading producer of more than 700 technology-related events, including Macworld® 2011, E3 Expo®, DEMO®, SNW™, and IDC Directions®.
IDG's marketing services include lead generation with IDG Connect®, custom publishing, social Web marketing with IDG Amplify® ads and IDG Social Scout™ analysis and program development, and IDG Market Fusion™ research and content optimization.
IDC®, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events in IT, telecommunications, and consumer technology markets. Over 1,000 IDC analysts in more than 110 countries provide global, regional, and local expertise on technology and industry opportunities and trends.
Additional information about IDG, a privately held company, is available at http://www.idg.com [http://www.idg.com]
Widgetbox Engagement Platform and Ripple Live Updates are trademarks of Widgetbox. Other company and product names may be trademarks of their respective owners. Trademarks and registered trademarks are owned by International Data Group, Inc.