IDG Connect Launches IT White Paper Library App for the iPad

FRAMINGHAM, MA, August 15, 2011 – IDG Connect has created a new iPad app which gives users full access to its global IT white paper library. This application is free to download through Apple’s iTunes store and enables users to search over 6,000 pdfs and save them to their own personal ‘bookshelf’.

Developed by IDG Connect, in association with Oracle, this new application is very easy to operate. New users need to complete a short registration form to get started. Once signed up they will be taken straight to their own customised bookshelf, where they can use the search bar to find content from IDG Connect’s full library of IT and business titles and save any papers they want to keep. Returning users simply need to enter their email address to access their bookshelf.

The application includes a vendor branded iZone, sponsored by Oracle. Additional iZone sponsorship opportunities are also available through IDG Connect. These give vendors the chance to make their papers, videos, analyst reports and other materials easily accessible on a bespoke, branded area within the application.

John O’Malley CEO of IDG Connect says, “Tablet technology is changing the way users access information. This in turn is having an impact on the way marketers publish and distribute their content. We hope this application will help give B2B marketers the chance to connect with a wider range of IT professionals, and give readers the flexibility to locate business content whenever they need it.” IDG Connect’s iPad application is available free through iTunes.

About IDG Connect

IDG Connect is the lead generation division of International Data Group (IDG), the world's largest technology media company. Established in 2005, it utilises access to 35 million business decision makers’ details to unite technology marketers with relevant targets from any country in the world. Committed to engaging a disparate global IT audience with truly localised messaging, IDG Connect also publishes market specific thought leadership papers on behalf of its clients, and produces research for B2B marketers worldwide. For more information visit:http://www.idgconnect.com/

###