IDG Enterprise And IDG SMS Launch Community Works, A Unique Social Media Program Providing Content, Community and Measured Social Media Impact
Social Media Community Program Optimized for Both Online and Mobile Platforms
FRAMINGHAM, Mass. – September 21, 2011 – IDG Enterprise—the media company comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World—and IDG Strategic Marketing Services (SMS) announce the launch of Community Works, a social web community integration solution that packages newly developed IDG services that guarantees customers true social media impact and measurability—optimized for web and mobile platforms.
Community Works is the latest addition to IDG’s social media portfolio, providing a turnkey social program including community platform development, community management, content development and layered social web integration services. Layered social web integration services enhance social media initiatives through Community Threading, Influential Blogger Outreach, Social Network Presence and Amplify social media campaign services. Together, these practices deliver pervasive and persistent community and messaging integration into the most relevant social web communities and broader-based social web awareness. The Community Works program generates a new level of social media impact metrics that no one in the market currently provides.
Community Works integrates four components which provide a unique and customized program for each client:
- Content & Management: A unique community—accessible online via pc or mobile device—is developed for content sharing and engagement, and serves as a platform where external discussions can be directed to for additional information. Additionally, a dedicated community manager drives and fosters conversations between community members.
- Social Web Evangelism: The community manager engages the target audience within other discrete communities to drive brand awareness and engagement with the unique community. Discussions and awareness are extended to relevant social media communities through several initiatives, including community threading, influential blogger network, social presence services and optimized social advertising.
- Management & Governance Process Standardization: Expert social media best practices are followed to provide full transparency and documentation of protocols ensuring that FTC disclosure and compliance regulations are adhered to when promoting content to external groups.
- Optimization & Measurement: All elements are optimized to drive sustained performance and growth for the unique community. This includes metrics on share of conversation, social brand awareness, social web and community engagements and members and more.
“IDG’s Community Works program is designed to drive membership of, and engagement with the target audience in the unique community and throughout the social web,” said Charles Lee, vice president, Custom Solutions Group, IDG Enterprise. “By expanding external conversations and growing the unique community, we are able to provide metrics demonstrating an increase in social media engagement. To ensure ease-of-engagement with peers within a community, Community Works allows access through PCs or mobile devices. This is vital for community growth and engagement as 73 percent of US mobile device owners use their mobile device daily, or more than once a day, to visit social networking sites.*”
About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together unique editorial brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World) to serve the information needs of our technology and security-focused audiences. As a digital-centric media company we serve our reader and advertiser audiences with award-winning content and community, driving conversation and conversion, across our entire portfolio of award-winning, websites, events, magazines, products and services.
Company information is available at www.idgenterprise.com.
About International Data Group
International Data Group (IDG) is the world’s leading technology media, events and research company. Online, IDG’s network features more than 450 websites spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 460 independent websites in an ad network complementary to IDG’s media brands. IDG® is also a leading producer of more than 700 technology-related events, including Macworld® 2011, E3 Expo®, DEMO®, SNW™, and IDC Directions®.
IDC®, a subsidiary of IDG, is the premier global provider of market intelligence; advisory services; and events in IT, telecommunications, and consumer technology markets. Over 1,000 IDC analysts in more than 110 countries provide global, regional, and local expertise on technology and industry opportunities and trends.
Additional information about IDG, a privately held company, is available at http://www.idg.com.
Source: *ABI Research Barometer
Marketing & PR Manager