IDG Enterprise Announces Expanded Content Development Services For Technology Marketers
Strategic Content Services Provide Writing and Web Optimization Capabilities
Framingham, Mass. – May 11, 2010 – IDG Enterprise—the media company comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World—is launching a new business to support the growing “vendor‐as‐a‐publisher” model. IDG Enterprise’s Strategic Content Services (SCS) offers technology vendors a suite of content development and content optimization services to help marketers publish high impact content that engages users and delivers IT buyers to vendor web sites and social networks. SCS takes advantage of search tools, including search engine optimization (SEO), search engine marketing (SEM), and social media optimization (SMO). IDG Enterprise also offers consulting services to help marketers produce valued content and assess existing vendor content based on buyer preferences determined by ongoing research.
“As IT vendors look to build community and engagement on their own branded platforms, IDG Enterprise’s deep market knowledge and expertise can help them in their efforts,” said Michael Friedenberg, CEO and president, IDG Enterprise. “SCS is a natural expansion of our media portfolio that will enable us to partner closer with our customers and serve their evolving marketing needs.”
SCS services include content production, ContentSmart (IDG Enterprise branded content search optimization), social media optimization, and content alignment assessments:
- Expert content development in key market segments tailored to mid‐market and enterprise organizations; IT managers to business executives; topics range from cloud computing to client virtualization to business intelligence; and across all key vertical industries.
- Content formats include text‐based and HTML copy, fully designed layout, interactive content, and multimedia production.
- Content that is optimized for search engines, social media, and the social web.
- Content based on real‐time user interaction and social web insights.
- Content mapping that ensures alignment to client objectives and go‐to‐market initiatives.
“IDG is known for its news and information that is valued by IT buyers and our vendor clients alike,” said Charles Lee, senior vice president, IDG Enterprise Strategic Content Services and Custom Solutions Group. “Fundamental to our services is our ability to apply best practices for developing highly customized publishing strategies, and subject matter expertise to help business‐to‐business technology marketers produce, optimize, curate, and publish their own content in a highly effective matter.”
For more information about Strategic Content Services, contact Charles Lee.
About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together unique editorial brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World) to serve the information needs of our technology and security‐focused audiences. As a digital‐centric media company we serve our reader and advertiser audiences with award‐winning content and community, driving conversation and conversion, across our entire portfolio of awarding‐winning, websites, events, magazines, products and services.
Company information is available at www.idgenterprise.com.
IDG Enterprise is a subsidiary of International Data Group (IDG), the world’s leading media, events, and research company.
Media: Lynn Holmlund
Strategic Content Services: Charles Lee