IDG Enterprise Enhances Digital Buying with Launch of Private Ad Exchange
IDGEx offers RTB to reach IT decision-makers across the web
Framingham, Mass.—July 9, 2013—IDG Enterprise—the media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—announces the launch of IDG Enterprise Exchange (IDGEx), a private ad exchange that targets IT decision-makers. This private exchange, in combination with IDG Enterprise’s strong portfolio of premium owned and operated brands and marketing services, enhances our digital ad tech offerings through the addition of programmatic buying services.
Launching in beta on July 9th, the exchange will provide tech marketers with the data and analytics needed to target IT decision-makers effectively and efficiently through the use of real-time bidding (RTB). Through IDGEx tech marketers can target campaigns by incorporating the first-party data of IDG Enterprise’s 8 million unique tech-savvy visitors with third-party data as these visitors navigate across IDG TechNetwork’s 550 sites.
“Programmatic buying continues to gain traction and eMarketer predicts that RTB will account for 29% of digital display ad purchases by 2017,” said Michael Friedenberg, president & CEO, IDG Enterprise. “Digital continues to be a primary growth area for IDG Enterprise, building a private ad exchange is a natural next step in helping our clients reach their prospects.”
Members of IDGEx will be able to target IT decision-makers by not only incorporating the exclusive first-party IDG Enterprise data layered with third-party data, but can select a technology focus, including: Application Management, Cloud Computing, Consumerization, Data Center & Storage, Government/Industries, IT Management/Strategy, Mobile/Wireless, Networking, Software and Unified Communications.
“We’ve made a significant investment in creating and growing our exchange and data management platform (DMP) capabilities, engaging our clients in many programmatic buys across our platform,” said Pete Longo, CEO, IDG TechNetwork and Consumer & SMB. “The opportunity to work with IDG Enterprise and their robust data allows us to create IT audiences of unparalleled quality at scale for their advertisers.”
To learn more about participation with the IDGEx, please contact: Michael Friedenberg at firstname.lastname@example.org.
About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, CFOworld and CITEworld) to serve the information needs of our technology and security-focused audiences. As the premier hi-tech B2B media company, we leverage the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity. We provide market leadership and converged marketing solutions for our customers to engage IT and security decision-makers across our portfolio of award-winning websites, events, magazines, products and services. In addition, the CIO Executive Council—a peer advisory service—delivers on the business, technology, and leadership needs for the world’s elite CIOs and their respective staffs. IDG’s DEMO conferences provide a platform for today’s most innovative and eye-opening technologies to publically launch their solutions.
Company information is available at www.idgenterprise.com.
Sr. Marketing & PR Manager