IDG Enterprise Launches Alliance Advisory Services

New product portfolio offers services to build and execute a consistent and aligned message for partner alliances

Framingham, Mass. – November  13, 2012 – IDG Enterprise—the media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—announces the launch of Alliance Advisory Services, a collection of turnkey partner alliance marketing services to help customers create, elevate and communicate their value to partners and collectively roll out customer-facing messaging and assets to strengthen the value of the alliance.

IDG Enterprise’s Alliance Advisory Services have a robust portfolio of solutions that can supplement ongoing initiatives —including research based programs or white papers—or the Alliance Advisory Services team can act as a full consultative group to facilitate partner relations, build and execute brand messaging and library of assets, amplify messaging socially and more. Two of the programs are:

  • Advisor Perspective 360: This program brings a market expert to work with the partner alliance team to define the partnership value and determine messaging to communicate that value. From that discussion situational and market documentation as well as go to market strategy are created.
  • Sales Enablement Battle Cards & Fast Facts: This program develops both internal and external sales education tools. These tools educate the sales team on core messaging and programs, and provides the tools for them to determine client pain points and map solutions to address those challenges.

“IT product and service providers are collaborating more than ever to provide complete solutions for their customers,” said Michael Friedenberg, president & CEO, IDG Enterprise. “One common challenge is that no alliance partner liaison has been appointed to facilitate communications, determine marketing assets and align all partners with consistent messaging. The IDG Enterprise Alliance Advisory Services can serve as that voice to recommend and execute a plan that will showcase the benefits of the partners and their aligned solutions.”

To learn more about these services, please contact Sue Yanovitch, VP, Marketing, IDG Enterprise at

About IDG Enterprise

IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld) to serve the information needs of our technology and security-focused audiences.  As the premier hi-tech B2B media company, we serve our reader and advertiser audiences by delivering award-winning content, community, conversation, and conversion solutions across our entire portfolio of award-winning websites, events, magazines, products and services. In addition, the CIO Executive Council is a peer advisory service that delivers on the business, technology, and leadership needs for the world’s elite CIOs and their respective staffs.

Company information is available at


Lynn Holmlund
Senior Marketing & PR Manager
IDG Enterprise
Office: 508.935.4526
Mobile: 508.254.8336


Recent News

If you would like to interview an IDG employee or quote an article in your news coverage please fill out the form below: