IDG Enterprise Launches Newest Wave Of Digital Innovation Enhancing Branding, Lead Gen, Mobile, Social And Video Initiatives
FRAMINGHAM, Mass. – September 26, 2011 – IDG Enterprise—the media company comprising CIO, Computerworld, CSO, InfoWorld, ITworld and Network World—expands its digital solutions with new branding, lead gen, mobile, social and video programs, enhancing opportunities to engage IT decision-makers.
In today’s fast paced world of multiple information channels, it is important to connect with IT decision-makers where they are seeking information. IDG Enterprise brands continue to evolve within multiple channels, providing information on IT strategy, new/emerging technologies as well as opinion/analysis of IT news, and allowing IT marketers to become a relevant part of the conversation and engage customers at a new level.
“IT decision-makers are engaging in new technologies. Our iPad-specific traffic has increased by 93% in the past 6 months; ITworld is experiencing an average of 45% more comments per month; and more than 42,000 IT executives have joined the CIO Forum on LinkedIn to network with their peers, share best practices and ask questions,” said Michael Friedenberg, president and CEO of IDG Enterprise. “We are continually exploring opportunities to further engagement between our audience and advertisers. Our newest digital innovations provide opportunities for IT solution providers to utilize new mediums to engage and build relationships with clients and prospects through the technologies and information channels they are using.”
IDG Enterprise sites, with more than 8 million combined unique monthly visitors and 26 million page views per month, are focused on combining the educational resources needed by IT decision-makers with the connection and engagement tactics essential for successful marketing solutions. These new programs integrate branding, lead gen, mobile, social and video through Mobile BtoB programs, Smart Ads, and Enhanced Lead programs.
MOBILE BTOB PROGRAMS
Knowledge Vault: Knowledge Vault is focused on providing IT professionals with a combination of highly interactive and easily digestible top-line content formats and drill down resources, served in both traditional online and mobile platforms. With multiple entry points, expanded viewing pane, easily digestible video presentations, and an array of related tools that align to each 3-5 minute video presentation, Knowledge Vault is a comprehensive educational experience. Each Knowledge Vault is a persistent environment, which can be updated on a continual basis. Knowledge Vaults are able to seamlessly integrate interactive tools like benchmark and self-assessment tools and can accommodate a wide array and volume of rich media assets (videos, demos, tools and more). In addition, the Knowledge Vault platform provides tracking and reporting of aggregate session and usage data (downloads, session duration, presentations and resources accessed/viewed) to create an understanding of what content is resonating with the target audience, and is most valued.
Community Works: Community Works provides a turnkey social program including community platform development, community management, content development and layered social web integration services. Layered social web integration services enhance social media initiatives through Community Threading, Influential Blogger Outreach, Social Network Presence and Amplify social media campaign services. Together, these practices deliver pervasive and persistent community and messaging integration into the most relevant social web communities and broader-based social web awareness. The Community Works program generates a new level of social media impact metrics that no one in the market currently provides and is optimized for both web and mobile platforms.
Smart Ads: This new set of ad units integrate branding, lead gen, mobile, social and video together to drive optimal engagement and visibility. Positioned in a standard ad unit, Smart Ads engage visitors using the technology that they rely on. Sample Smart Ads are:
- Interactive iPad-specific ads, including the Catfish Ad—which hovers at the bottom of the screen and maintains its position throughout the visit—served to visitors accessing the sites via the iPad. When a visitor scrolls over the ad it expands to provide additional information from the sponsor, including videos, White Papers or other assets.
- Nanosites are social media-based microsites built into a typical ad unit size, showcasing multiple tabs of rich content.
- Amplify brings a social engagement experience to an ad unit. The initial ad invites the user to respond to a poll or question. Once responded the ad showcases real time results. These results can then be forwarded to the respondent’s social graph through twitter and other social media channels.
ENHANCED LEAD PROGRAMS
Targeted Account Management: Expanding upon IDG Enterprise’s LeadAccel Program, Targeted Account Management directs a company’s lead generation initiatives to individuals at their targeted client list. This opportunity allows marketers to leverage IDG Enterprise’s audience of 8.5 million combined monthly unique visitors and engage the multiple decision makers involved in the purchase process.
For more information on any of these products, or to discuss advertising opportunities, please contact: Brian Glynn, SVP Digital, IDG Enterprise at firstname.lastname@example.org, or Sean Weglage, SVP Digital, IDG Enterprise at email@example.com.
About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World) to serve the information needs of our technology, security and financial-focused audiences. As the premier hi-tech B2B media company, we serve our reader and advertiser audiences by delivering award-winning content, community, conversation and conversion solutions across our entire portfolio of websites, events, magazines, products and services.
Company information is available at www.idgenterprise.com.
Marketing & PR Manager